The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use the audience demand for "Hospital Playlist" to make more informed content decisions. Firstly, content valuation uses demand data to calculate how much a particular title is worth. The outstanding demand for "Hospital Playlist" makes it a potentially valuable asset for any platform that acquires it. You can use this demand data to estimate how much revenue this show could drive for your platform. Furthermore, you can optimize licensing deals and put a price tag on library content by leveraging Parrot Analytics content valuation system based on demand data.
The demand data for "Hospital Playlist" provides insight into the increasing popularity of the show. The show has 10.6 times the audience demand of an average show in South Korea in the last 30 days and is one of the top 2.7% of all TV shows in the country with this level of demand. The show has moved up 16 spots in its rank, and the audience demand has increased by 8.2% in October 2023. This trend is also observed in the show's increased popularity compared to its average performance in the last year rolling. These metrics indicate that "Hospital Playlist" could be a strategic asset for you to acquire, especially if you are looking for content that drives subscriptions and mitigates churn.
Demand data can also inform your programming decisions. By examining the top 10 global markets where "Hospital Playlist" is most in demand, you can gather insights into which audiences the show resonates with, which content should be promoted in which region, and even which languages to dub or subtitle the show in. For instance, South Korea is the number one market for "Hospital Playlist," with an outstanding audience demand of 5.5x. By understanding the audiences' preferences in that market, you can use this data to optimize your programming strategies.
You can also use demand data to discover other market opportunities, for example identifying which IP has the most potential for franchisability spin-offs. In this case, the franchisability of "Hospital Playlist" is okay. You can use this data to identify other genres and use demand data to track their performance and compare it with the performance of similar content available on the market. Moreover, based on the list of shows that fans of "Hospital Playlist" also like, such as "Breaking Bad" and "Black Mirror," you can get actionable insights into the audience's taste clusters, informing you about what could be the right content to develop and invest in next.
Finally, for distribution decisions, demand data can help you determine which platforms to target when selling content. You can examine the global performance of "Hospital Playlist" on a 1-year rolling basis, the demand data in different countries, and the preferences of specific demographics and age groups when considering distribution deals. By using demand data, you can confidently make informed decisions that minimize risk and maximize the chances of success for you and the platform you represent.
This is Hospital Playlist (슬기로운 의사 생활)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hospital Playlist (슬기로운 의사 생활) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tvN‘s Hospital Playlist (슬기로운 의사 생활) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tvN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hospital Playlist (슬기로운 의사 생활), for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for Hospital Playlist (슬기로운 의사 생활) in South Korea. We provide our partners with extensive TV workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.