The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For any TV executive, demand data can be a valuable tool to guide better content, distribution, acquisition, and programming decisions. Demand data provides insights into audience preferences and determines which TV shows have more value or may be more relevant in a specific market. By analyzing the demand data for "Infinite Challenge" in South Korea over the last 30 days, we can learn how demand data can help TV executives in their decision-making process.
One of the key advantages of demand data is that it helps executives understand how much a TV show is worth in the market. In the case of "Infinite Challenge," audience demand was 15.3 times the average demand for TV shows in South Korea over the last 30 days, emphasizing a high value proposition of the show.
Furthermore, analyzing the show's rank in the Korean market and its genre performance compared to its peers, executives can consider the market impact of "Infinite Challenge." The show achieved the peak rank of #8 in South Korea and ranks at the 99.9th percentile in the reality genre in October, providing important data for acquisition, content valuation, and programming decision-making.
Another significant advantage of demand data is that it helps TV executives to understand how to retain, grow or diversify their audiences. By analyzing the audience demand trends of the show over time, executives can determine the appeal of a given show. In the case of "Infinite Challenge," the audience demand increased by 7.1% in October 2023, which can indicate how the series is resonating with audiences.
Finally, demand data is a useful tool for TV executives when assessing a program's global performance. The popularity of "Infinite Challenge" is also high in countries outside of South Korea like USA, India, and Pakistan, providing strategic options for distribution and franchising.
In conclusion, the demand for "Infinite Challenge" in Korea is substantial and executives can use demand data to understand the value of TV shows similarly. Through demand data, executives can make more informed decisions about content valuation, acquisition, distribution, programming decisions, travelability, franchisability, and branding strategy. By staying informed about audience demands and shifting trends, TV executives can personalize their programming, maximize ROI, and grow subscriptions.
This is Infinite Challenge (무한도전)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Infinite Challenge (무한도전) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBC‘s Infinite Challenge (무한도전) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Infinite Challenge (무한도전), for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. Comedy Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Infinite Challenge (무한도전) in South Korea. We provide our partners with extensive television industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.