The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data of TV series such as "More Than Friends" to make data-driven decisions regarding content valuation, acquisition, distribution, and programming decisions. This data can help answer questions like how much a particular TV show is worth, what its value is to your platform, how it compares to other titles in the market, and what its ROI would be.
For instance, in the case of "More Than Friends," the show has a remarkable audience demand of 9.0 times the average show in South Korea. By leveraging this demand data, you can assess the value of the content and determine how much to spend on it. This data can also help you evaluate the audience's interest and target audiences for strategic marketing campaigns to increase engagement across your platform's entire catalog.
The show's decline in rank by 750 spots and decrease in demand by 109.3% in October indicates a drop in popularity, which can be a red flag when making acquisition or distribution decisions. However, even with the decline in audience demand, the show's reach is still considered okay, which may indicate the possibility of attracting new subscribers to your platform.
Examining the top 10 global markets where "More Than Friends" is most in-demand can help you determine the international appeal of the show. In this case, South Korea is the number one market globally, followed by China, indicating potential for the show to perform well in these regions.
Additionally, the show's 99.8th percentile ranking in the comedy genre provides valuable insight into the specific genre, allowing you to determine which types of content to invest in and the potential returns on that investment.
In summary, comprehensive audience demand data like that provided by Parrot Analytics can assist entertainment executives in making better-informed content decisions, including content valuation, acquisition, distribution, and programming decisions. By leveraging this data, executives can stay ahead of the curve, optimize their marketing campaigns, and target audiences more effectively to maximize engagement and returns on content-related investments.
This is More Than Friends (경우의 수)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well More Than Friends (경우의 수) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular JTBC‘s More Than Friends (경우의 수) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JTBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for More Than Friends (경우의 수), for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for More Than Friends (경우의 수) in South Korea. We provide our partners with extensive subscription-video-on-demand analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.