The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you with informed content decisions, acquisition, distribution and programming decisions. With the analysis of "New Journey To The West" in South Korea for the month of October 2023, we can observe that the demand for this show is exceptional and outstanding. The demand for "New Journey To The West" is 11.0 times the audience demand of the average show in South Korea over the last 30 days, with only 2.7% of all TV programs having this level of demand. Also, demand for this show has been increasing recently and it achieved a peak rank of #31 in South Korea, moving up by 25 spots during October in South Korea alone.
Demand data can be leveraged for content valuation; you can accurately calculate how much to spend on content using Parrot Analytics content valuation system, enabling you to assess the dollar value contribution of any title, to any platform, in any region. By leveraging existing demand data, you can estimate a TV series' ability to drive subscriptions and mitigate churn, allowing you to make data-driven decisions on how much to pay for the acquisition of content rights.
You can use demand data to understand the performance of your content globally, particularly across different genres and local markets. "New Journey To The West" ranks at the 99.8th percentile in the travel genre, in October, indicating it has higher demand than 99.8% of all travel content titles in South Korea. It's important to understand the travelability of your content, which quantifies a show's international demand relative to its home market. Using the show's metadata, it is clear that this series has been able to establish a great following over time, with eight seasons, 57 episodes, and a total of five years of broadcast. Such data is helpful to understand the longevity of a program.
Demand data also enables you to make informed decisions about content programming and distribution. With the analysis of the top 10 global markets where "New Journey To The West" is most in-demand over the last 30 days, you can observe that the show outperforms the demand of the average TV show in each of these markets. South Korea is "New Journey To The West"'s number one market globally, and demand for this show in this market is outstanding. Additionally, by examining the other countries and markets where the show is experiencing high demand, executives can filter their viewing portfolio and make strategic programming decisions and distribution choices.
Finally, the demand data for "New Journey To The West" can offer insight into the preferences and tastes of the show's viewers. It appears that people who like this travel genre program are also expressing high demand for other shows like "S.W.A.T.," "The Mandalorian," "Prince of Persia," "House Of The Dragon," "WandaVision," "Silo," "Game Of Thrones," "The Witcher," and "Sword Art Online." This data is critical to help executives identify opportunity areas and underserved market segments.
In conclusion, demand data is valuable in helping entertainment executives make informed decisions in content valuation, acquisition, distribution and programming decisions. By leveraging Parrot Analytics demand data through their valuation model, executives can make data-driven decisions on the worth of a TV series, understand audience preferences and tastes, as well as implement more targeted marketing and acquisition strategies leading to better subscriber engagement.
This is New Journey To The West (신서유기)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well New Journey To The West (신서유기) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tvN‘s New Journey To The West (신서유기) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tvN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for New Journey To The West (신서유기), for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 19, 2024, 2:48 a.m. PST using analytics from Parrot Analytics for New Journey To The West (신서유기) in South Korea. We provide our partners with deep subscription-video-on-demand capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.