The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive with an OTT or SVOD platform, using demand data can help you make more informed content decisions. Taking the example of "You Quiz On The Block" in South Korea, let's explore how demand data relates to content valuation and how you can use it in programming decisions.
Content Valuation: Firstly, demand data can answer questions around the baseline value of a title. In the case of "You Quiz On The Block", it has an outstanding demand of 9.1 times the average show in South Korea over the last 30 days and an increasing trend compared to its demand of 8.6 times the average over the last 90 days. Knowing the show's baseline value is crucial in making informed content decisions.
Acquisition: Secondly, demand data is crucial in helping entertainment executives decide which shows to acquire. Given that "You Quiz On The Block" has a high demand, entertainment executives can make informed acquisition decisions around the show's spin-off potential and its global appeal. Although the show's franchisability (spin-off potential) is poor, its travelability across different markets is okay, indicating the potential for global expansion.
Distribution: Thirdly, demand data can help entertainment executives decide which platforms to target for distributing their content based on performance metrics provided by the Parrot Pulse. For instance, "You Quiz On The Block" has a high momentum, indicating growing demand, making it a suitable choice for OTT platforms looking to grow their audience base.
Programming: Fourthly, demand data can help entertainment executives make informed programming decisions around what content to release, when to release it, and how to price it. By examining the show's peak and average demand over a 1-year rolling basis compared to the last 30 days, entertainment executives can make informed and data-backed decisions on what to release, when to release it, and how to monetize it optimally.
Finally, demand data can aid in mapping local whitespaces and in identifying opportunities for production and acquisition. It can also help entertainment talent agencies identify which talent or shows to partner with to expand their audience.
In conclusion, using demand data can help entertainment executives make informed decisions around content valuation, acquisition, distribution, and programming. By examining the performance metrics of "You Quiz On The Block", executives can draw insights for their own programming, driving decisions that ultimately lead to more successful shows.
This is You Quiz On The Block (유 퀴즈 온 더 블럭)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well You Quiz On The Block (유 퀴즈 온 더 블럭) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tvN‘s You Quiz On The Block (유 퀴즈 온 더 블럭) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tvN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for You Quiz On The Block (유 퀴즈 온 더 블럭), for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for You Quiz On The Block (유 퀴즈 온 더 블럭) in South Korea. We provide our partners with extensive content workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.