The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to inform your content decisions is crucial to ensuring that your content investment is worthwhile. The example of "60 Days In" in Mexico in March 2024 highlights some important insights that industry executives can derive from demand data:
1) Content Valuation: By measuring a show's demand, we can determine its true value to a streaming platform, TV network, or production company. In the case of "60 Days In," we see that it has demand 3.0 times higher than the average show in Mexico. This means that the show is highly valuable and could be a strategic asset for any platform or network in the region.
2) Programming Decisions: By measuring a show's audience demand and comparing it to other titles, we can make informed programming decisions. Comparing "60 Days In" to other documentary titles in Mexico, we see that its percentile ranking is 99.3, meaning it's in higher demand than 99.3% of all documentary titles in Mexico. Additionally, the show's audience demand increased by 4.8% in Mexico during March 2024. These metrics together suggest that "60 Days In" is a show that can attract and retain subscribers to platforms in the region.
3) Acquisition Decisions: By analyzing and understanding how a show performs across different markets and platforms, we can make informed acquisition decisions. Measuring "60 Days In" performance in the top 10 markets globally over the last 30 days, we see that it outperforms the average TV show in each of these markets. In the US, "60 Days In" achieved outstanding audience demand of 9.0x, showing that it has a strong appeal to American audiences. As such, platforms looking to expand their footprint in the US may consider acquiring or licensing "60 Days In."
4) Distribution Decisions: Understanding how a show's demand evolves over time and across markets can likewise inform distribution decisions. Measuring "60 Days In"'s travelability, we see that the demand for the show in Mexico was 25% of the demand in the US, indicating that it has localized appeal. This means that platforms looking to provide localized content offerings may see value in distributing "60 Days In" in Mexico.
5) Content Optimization: By analyzing how a show performs relative to other titles in the same genre, we can optimize the show for success. Fans of "60 Days In" also like "Fear The Walking Dead," "Forged In Fire," and "Killing Eve" among other titles. This highlights which genres and shows perform well among the show's audience and could inform content investment and optimization decisions.
Demand data provides deep insights into the performance of TV shows, allowing entertainment executives to make more informed decisions around content investment, acquisition, distribution, and programming. These insights help optimize content for audience demand, retain and acquire subscribers, and ultimately drive revenue.
60 Days In's travelability to Mexico in the last 30 days is 18%, which means that the audience demand for 60 Days In is 18% of the demand in its country of origin, United States. Click through to another market to discover how well 60 Days In travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular a&e‘s 60 Days In is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 60 Days In, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for 60 Days In in Mexico. We provide our partners with deep entertainment industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.