The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand for a show can provide valuable insights into its viewership and popularity. For instance, analyzing the month of March 2024 demand data for "A Que No Me Dejas" in Mexico reveals that it has two times the audience demand of the average show in Mexico. This information can be used to make informed acquisition decisions. In addition, knowing that only 8.6% of all TV shows have this level of demand can highlight the uniqueness of this show, which can help in deciding whether to renew the show for another season.
Demand data can help in content valuation by revealing the dollar value contribution of any title, to any platform, in any region. To determine how much to spend on content, content valuation using demand data can reveal the baseline value of a title. Further, executives can calculate the ROI a specific title will bring for any given platform using demand data.
The demand for "A Que No Me Dejas" shows a decrease in popularity compared to its demand over the last 90 days. By examining the top 10 global markets, it is apparent that Mexico is the show's top market. Knowing this, executives can focus on producing or acquiring similar content that can maintain the high demand of Mexican viewers.
Demand data can also provide information on genre preference, as "A Que No Me Dejas" is ranked at the 97.0th percentile in the romance genre in Mexico. Based on this insight, executives can evaluate the appeal of other shows in the romance genre in Mexico and make licensing or production decisions based on audience demand.
Demand data is useful for programming decisions, as it indicates that the audience demand for "A Que No Me Dejas" decreased by 26.8% in March. Programmers can use this information to make more informed scheduling decisions. Further, by examining the show's peak demand and average demand on a rolling year basis versus demand in the last 30 days, executives can make predictions on future audience demand and adjust their programming accordingly.
Finally, demand informs platform and network fit. In the case of "A Que No Me Dejas," its travelability is considered poor, indicating that it may not have as much international demand as it does in its home market. Knowing this, executives can decide whether to focus on marketing the show in its home market or if it would be profitable to expand its reach globally.
Overall, demand data can inform content valuation, acquisition, distribution, programming, and platform and network fit decisions. The demand data for "A Que No Me Dejas" serves as an example of the many insights that can be derived from such data.
This is A Que No Me Dejas's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well A Que No Me Dejas travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal de las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Que No Me Dejas, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for A Que No Me Dejas in Mexico. We provide our partners with far-reaching television know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.