The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use Parrot Analytics' demand data for "Abbott Elementary" to make more informed content, acquisition, distribution, or programming decisions. Parrot Analytics enables you to estimate the dollar value contribution of any title, to any platform, in any region explicitly. Here are a few questions that Parrot Analytics' demand data can help you answer:
1. Content valuation: How much is "Abbott Elementary" worth? Parrot Analytics' content valuation system is based on demand data and can determine the dollar value contribution of any title. The show's audience demand of 7.6 times the average show in Mexico over the last 30 days and 5.6 times the average over the last 90 days shows that it has good demand. Comparing its demand with other drama titles in Mexico shows that "Abbott Elementary" ranks at the 99.3th percentile, making it highly valuable. This data can help you understand the show's value to your platform, production company, or content distributor.
2. Acquisition decisions: Should you acquire "Abbott Elementary"? The show has outstanding demand in Mexico and other global markets, shows good longevity, and has excellent momentum, suggesting that demand is increasing. As an entertainment executive, you can use Parrot Analytics' demand data to estimate the platform-specific marginal revenue contribution and the title's ability to drive engagement across the rest of the catalog. You can also determine how well it would fit on your platform.
3. Programming decisions: Should you program "Abbott Elementary" on your linear network or pay TV network? Understanding audience demand in Mexico and other significant markets globally relative to the average show can help inform programming decisions. For example, the show is outperforming the average TV show in every one of the top 10 global markets, indicating high demand. You can also use demand data to optimize release strategy and pricing.
4. Distribution decisions: Which platforms should you target for "Abbott Elementary"? By examining audience demand globally and in specific regions such as Mexico, you can identify ideal partners for distribution. You can also use content valuation to compare the value of the series on different platforms.
5. Content decisions: What type(s) of content exhibit opportunity to acquire or produce? Demand data for "Abbott Elementary" not only reveals its popularity but also shows what other titles fans of the show are interested in. For example, fans of the show also like "Rick And Morty", "Last Week Tonight With John Oliver", and "The Simpsons". This information can help you understand your audience's tastes and informs decisions on producing and acquiring content that fits your audience's preferences.
By using Parrot Analytics' demand data, you can also answer other questions such as measuring cannibalization of audiences if a title is available on multiple services or understanding the impact of exclusivity. In conclusion, Parrot Analytics' demand data enables entertainment executives to make informed content, acquisition, distribution, and programming decisions by providing the insight necessary to achieve better outcomes for their titles.
Abbott Elementary's travelability to Mexico in the last 30 days is 27%, which means that the audience demand for Abbott Elementary is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Abbott Elementary travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Abbott Elementary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Abbott Elementary, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for Abbott Elementary in Mexico. We provide our partners with extensive TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.