The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be difficult to make informed decisions about content acquisition, distribution, and programming. However, using demand data can provide valuable insights to inform these decisions. Let's look at how demand for "Acapulco Shore" in Mexico during March 2024 can be used to help executives make better decisions.
Firstly, demand data can be used for content valuation. Using demand data, executives can calculate the economic value of a specific title, and decide how much to spend on content acquisition based on its potential return on investment. For example, "Acapulco Shore" has had good demand, achieving a peak rank of #69 in Mexico. However, its demand has been decreasing recently, and it dropped 78 spots during March in Mexico. Despite this, "Acapulco Shore" still has higher demand than 99.7% of all reality titles in Mexico, indicating its value to a potential content acquirer.
Demand data can also help executives make informed decisions about subscriber acquisition and retention. For instance, executives can examine "Acapulco Shore"'s audience demographics, and use this information to determine which titles they should buy to grow their audience. Additionally, "Acapulco Shore" has performed well in its home market in Mexico, suggesting it could be an effective tool in retaining Mexican subscribers.
Moreover, demand data can help executives identify new opportunity markets for content distribution. Knowing where in the world "Acapulco Shore" is in-demand can help executives to target specific international markets, while also providing data regarding how much to allocate from their budget toward global expansion. For instance, "Acapulco Shore" is most in-demand in Mexico, followed by the United States, indicating its potential for success in international markets.
In addition, demand data can help executives optimize their marketing campaigns. By examining the show's trends in audience demand, executives can identify the best time to release a television series along with the optimal release strategy and pricing.
Lastly, executives can use demand data to compare their titles against other titles available on the market, revealing critical insights into how their content is performing in comparison with its competition. As "Acapulco Shore" is a reality TV show with 149 episodes over 11 seasons, its performance is a great example to analyse and gain insights for future programming decisions.
In conclusion, executives can use demand data to help them make more informed decisions concerning content, acquisition, distribution, and programming. By analyzing the demand for "Acapulco Shore" in Mexico during March 2024, we can see that executives can utilize demand data to inform their business practices.
This is Acapulco Shore's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Acapulco Shore travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV Latin America‘s Acapulco Shore is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV Latin America and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Acapulco Shore, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Acapulco Shore in Mexico. We provide our partners with smart TV industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.