The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the TV industry, using demand data can provide valuable insights to make more informed decisions about content acquisition, distribution, and programming. Taking "Adını Feriha Koydum" for the month of March 2024 in Mexico as an example, we can see how demand data can provide significant insights into content performance and market trends to inform future decision making.
One way that demand data can be used is in content valuation. By using Parrot Analytics' content valuation system which is powered by global content demand and supply, we can determine the dollar value contribution of any title, to any platform, in any region. With 2.0 times the audience demand of the average show in Mexico over the last 30 days, "Adını Feriha Koydum" has a good demand. We can see how more informed decisions could be made about the show's worth and its contribution to the platform's overall revenue.
Another way that demand data can be harnessed is by using it to inform acquisition and distribution decisions. The demand for "Adını Feriha Koydum" in Mexico increased by 67.4% during March, indicating that the show is gaining in popularity in this market. Additionally, it is helpful to examine the top 10 global markets where the show is most in-demand over the last 30 days. For "Adını Feriha Koydum," Turkey is the number one market globally with an outstanding audience demand of 9.5x, followed by Slovakia where demand is also outstanding. Demand data can help TV executives identify new international markets where shows are popular, and accordingly, content acquisition and distribution decisions can be made based on this analysis.
Demand data also has the potential to be used to inform programming decisions. The performance of "Adını Feriha Koydum" on a one-year rolling basis versus the last 30 days reveals some interesting insights. The show's average demand on a rolling year basis was 3.2 times the average title which decreased to 2.0 times the title average for the last 30 days. This indicates that the show has decreased in popularity in recent times. It is useful to stay informed about these trends and make programming decisions aligned with audience preferences to combat losing viewership.
In conclusion, as an executive working in the TV industry, there are various ways that demand data can be harnessed to make more informed decisions about content acquisition, distribution, and programming. Demand insights like those presented by "Adını Feriha Koydum"'s performance in Mexico can be applied to individual series or entire libraries to reveal the dollar value contribution of any title. Additionally, examining trends in global demand for TV shows can help executives identify new international markets where shows are popular and decide on suitable content acquisition and distribution strategies. Using data in this way can help TV executives make informed decisions that will optimize business impact on key business metrics.
Adını Feriha Koydum's travelability to Mexico in the last 30 days is 16%, which means that the audience demand for Adını Feriha Koydum is 16% of the demand in its country of origin, Turkey. Click through to another market to discover how well Adını Feriha Koydum travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Adını Feriha Koydum is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adını Feriha Koydum, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Adını Feriha Koydum in Mexico. We provide our partners with essential content analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.