The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, data-driven insights and analytics can provide an informed and more accurate way to make decisions about content, acquisition, distribution, and programming. The popularity of “Adventure Time” in Mexico in March 2024 can provide an example of how demand data can inform and benefit companies of all types and sizes.
One significant use of demand data is in content valuation. Given that content and program acquisition is a vital expense for most entertainment companies, it’s critical to know if a particular title will drive sufficient revenue and subscribers. Parrot Analytics’ content valuation system uses demand data to determine a title’s economic value based on global content demand and supply. Demand data informs the platform-specific marginal revenue contribution, and it can also help estimate the value of exclusivity. Entertainment executives can use demand data corresponding with a particular region to assess a TV series’ ability to drive subscriptions and mitigate churn, as well as to determine how much to spend on content.
In the case of “Adventure Time,” demand data reveals that this show is much more popular than the average TV show in Mexico over the last 30 days. Compared to its demand three months earlier, demand for the show has decreased in Mexico slightly. Though it's important to note that "Adventure Time" still has exceptional longevity and momentum globally. In addition, an analysis of the show’s Pulse ranking showed that its worldwide audience demand, travelability, and franchisability are exceptional.
Demand data can also be used for scalable concept testing and to inform decisions regarding supply and demand. Knowing what type(s) of content exhibit an excellent opportunity to acquire or produce can help companies allocate resources accordingly. Demand data can help to inform the platform and network fit and enable benchmarking against other titles available on the market. For example, in the case of “Adventure Time,” other shows that fans like can help entertainment executives identify other popular and related titles to consider for acquisition or distribution.
Demand data can also enable optimal release strategy and pricing. Companies can use data on demand spikes and trends in individual markets to adjust their release strategies and optimize their pricing. They can identify the most popular genres locally and on a global scale. In the case of “Adventure Time,” its demand in its home country of the United States is 16.8x that of the average TV show, which highlights the show’s popularity in America.
Finally, demand data powers affinity analysis and quantifies taste clusters, which helps entertainment executives identify what their current audience likes, who the best talent and brand partner are, and which TV shows can help them to acquire and retain subscribers. All of the data gathered from “Adventure Time” in March 2024 not only offers insights on the show’s performance in Mexico but also global data on the show's travelability and reach.
In conclusion, using demand data correctly provides entertainment executives with a unique sense of viewer demand, and it helps them to make more informed decisions. By analyzing the detailed information obtained from Parrot Analytics' demand data on shows like “Adventure Time,” an entertainment company can formulate strategies that can minimize risk and increase revenue.
Adventure Time's travelability to Mexico in the last 30 days is 25%, which means that the audience demand for Adventure Time is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Adventure Time in Mexico. We provide our partners with smart TV workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.