The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to make more informed decisions about your content, acquisition, distribution, or programming? Look no further than demand data. Let's take the example of "Air Crash Investigation (Mayday)," a documentary series that re-enacts aviation disasters to explore the hows and whys behind catastrophic incidents in aviation history and to provide insight into how incidents could have been prevented.
Using demand data, we can answer a few questions that can help entertainment executives make better decisions. Firstly, how well is "Air Crash Investigation (Mayday)" performing? Demand data shows that "Air Crash Investigation (Mayday)" has demand 6.2 times higher than the average TV show in Mexico over the last 30 days, indicating good performance, with a 36.1% increase in audience demand in February 2024 compared to the previous month. This data can be used in content valuation to understand the value of a title compared to a show's average demand over a specific period.
Secondly, what is the potential reach of "Air Crash Investigation (Mayday)"? The show consistently outperforms the demand of the average TV show in multiple markets worldwide, including Canada, the US, and Australia, where it achieved an outstanding audience demand of 12.1x. Entertainment executives can explore ways of expanding the show's reach in these markets, such as negotiating distribution partnerships with local platforms or launching marketing campaigns.
Thirdly, what kinds of viewers are interested in "Air Crash Investigation (Mayday)," and what shows do they like? Fans of "Air Crash Investigation (Mayday)" also like shows such as "The Simpsons," "Stargate Atlantis," and "Doctor Who," among others. This affinity analysis enables entertainment executives to identify opportunities for cross-promotion or leverage brand partnerships.
Fourthly, how can "Air Crash Investigation (Mayday)" be monetized? The show's spin-off potential is rated as good using demand data, implying that exploring franchise opportunities may be a viable option. Additionally, using demand data to understand where audiences are demanding this show can inform acquisition decisions, such as bidding for rights to a specific season of the show in a specific market.
Finally, what is the long-term potential for "Air Crash Investigation (Mayday)"? The show's longevity is rated as outstanding, indicating that it continues to attract audience demand over time. This data shows that entertainment executives can invest in acquiring the content confidently, knowing that there is the possibility of long-term returns.
In conclusion, demand data provides invaluable insights that can help entertainment executives make more informed content, acquisition, distribution, or programming decisions. By examining a specific example like "Air Crash Investigation (Mayday)," we see how demand data can inform content valuation, potential reach, affinity analysis, monetization opportunities, and the long-term prospects of a show.
Air Crash Investigation (Mayday)'s travelability to Mexico in the last 30 days is 48%, which means that the audience demand for Air Crash Investigation (Mayday) is 48% of the demand in its country of origin, Canada. Click through to another market to discover how well Air Crash Investigation (Mayday) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel Canada‘s Air Crash Investigation (Mayday) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel Canada and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Air Crash Investigation (Mayday), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 8:43 p.m. PST using global television demand datasets from Parrot Analytics for Air Crash Investigation (Mayday) in Mexico. We provide our partners with essential OTT analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.