The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are a number of ways in which demand data can be used to make more informed content decisions. Using the telenovela "Amores Verdaderos" as an example, we can see how Parrot Analytics' demand data can be used to develop a more comprehensive understanding of its viewership performance in Mexico and other parts of the world. By using Parrot Analytics' demand metrics, executives can better inform content decisions related to acquisition, programming, and distribution.
One way to use demand data is to value content, such as the monetary worth of a specific TV series. By using our content valuation system, executives can better understand the dollar-value contribution of any title, to any platform, in any region, at any time. To use Amores Verdaderos as an example, we could answer questions such as: How much is the series worth in Mexico or other markets where it is in-demand? What is the baseline value of the show, and how has its value changed over time? Using demand data, we can also estimate the value of a content library to a platform over time.
Demand data is also valuable for subscriber retention. By analyzing the demand for specific titles and genres, executives can better understand which shows their current audience enjoys the most and use this information to drive acquisition strategies. For example, using Amores Verdaderos as an example, we could ask questions such as: Which other romance genre titles have a high level of demand in Mexico and other markets where demand for Amores Verdaderos is high? What are the most popular genres among current audiences in Mexico and other regions? We can utilize the Parrot Pulse to measure a title's global performance across six dimensions: Audience Demand, Travelability, Longevity, Franchisability, Momentum, and Reach.
Moreover, demand data is also useful for subscriber acquisition. By examining the top-performing titles and genres across different markets worldwide, executives can better inform their acquisition strategies to attract new subscribers. For example, executives might ask these questions: What types of content attract new subscribers to our SVOD service in the Mexican market? What are the most popular titles in the Romance genre in Mexico, and which titles in that genre are most likely to support global SVOD expansion?
For content distribution and programming decisions, demand data becomes useful in pinpointing the most popular genres or titles in specific regions, enabling a more informed and targeted approach to distribution strategy. Using Amores Verdaderos as an example, we can answer questions such as: What is the best release strategy for the show in the Mexican market or other markets with high demand? Which platforms should we target for distribution of the show? What is the worldwide audience demand across all platforms? Finally, demand data can be used for competitive benchmarking to compare a TV series' performance against other titles available on the market.
In conclusion, utilizing demand data to make informed content and acquisition decisions is increasingly becoming a valuable tool for entertainment executives in their competitive industry. Using the Parrot Analytics platform, executives can access global content demand and supply data to gain a more complete and nuanced understanding of viewer behavior, preferences, and demand across multiple geographies. From valuing content to subscriber retention, acquisition, and distribution, demand data provides executives with a comprehensive outlook on their viewer demographics, which in turn, enables better business decisions.
This is Amores Verdaderos's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Amores Verdaderos travels internationally.
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Acquire the best shows from partners such as Canal de las Estrellas to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Amores Verdaderos), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Canal de las Estrellas by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Canal de las Estrellas‘s Amores Verdaderos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal de las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Amores Verdaderos, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Amores Verdaderos in Mexico. We provide our partners with extensive TV know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.