The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about content acquisition, distribution, and programming. The data from "Aquí Nos Tocó Vivir" in December 2023 in Mexico can illustrate how demand data can aid decision making.
Firstly, by looking at the audience demand of "Aquí Nos Tocó Vivir," you can determine its value to your platform or network. As there has been an increase in demand for the show, it suggests that viewers are responding positively to it. You can use Parrot Analytics' content valuation system to measure the dollar value contribution of "Aquí Nos Tocó Vivir" over time, helping you make more informed acquisitions, distribution and programming decisions.
When examining the show's rankings, you can see that it has dropped in its rank in Mexico by 277 spots during December 2023. This could indicate potential audience fatigue or a change in viewer preference. As such, you may choose to program other content in its place or make sure the marketing campaign leading up to its release is optimized by using the demand data to inform the targeting and messaging of the campaign.
By comparing the show's performance over the last 30 days compared to its performance over the past year, you can identify a potential shift in the show's popularity. For example, "Aquí Nos Tocó Vivir" had peak demand that was 16.2 times the average over the course of the previous year, but it peaked at 17.1 times the average in the last 30 days. As such, you may want to place a greater emphasis on the show in your upcoming programming grid to optimize its potential engagement.
To fully understand the show's potential, you can also use Parrot Analytics' demand data to uncover which markets have the most significant demand for "Aquí Nos Tocó Vivir." Mexico is the number one market globally for the show, and you could use this information to syndicate additional content in that market that is complementary to the show's genres and themes. Other regions underperforming in comparison may require further marketing and better licensing agreements to ensure the show is being distributed to the correct audience.
In addition, you can investigate which other shows are popular with fans of "Aquí Nos Tocó Vivir." By identifying these titles, you can make more informed acquisition or commissioning decisions as well as promote the other shows to existing viewers to keep or grow the current audience base.
Overall, the demand data from "Aquí Nos Tocó Vivir" can inform decision making for executives in a range of areas, including content valuation, acquisition, distribution, and programming. It informs the right acquisition price, measures the historic or franchise potential of a title and, in the case of programming, it becomes an essential tool for making more informed scheduling decisions to increase audience engagement.
This is Aquí Nos Tocó Vivir's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Aquí Nos Tocó Vivir travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal Once and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aquí Nos Tocó Vivir, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 11:06 p.m. PST using global television demand metrics from Parrot Analytics for Aquí Nos Tocó Vivir in Mexico. We provide our partners with deep TV industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.