The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with tough decisions when it comes to creating, acquiring, distributing, and programming TV shows. However, by utilizing demand data analysis, you can make more informed decisions that are based on the wants and needs of your audience. Let's take a look at how the demand data on "Arcane" in February 2024 in Mexico can be leveraged to help make strategic decisions.
Firstly, content valuation is an important aspect of decision making in the TV industry. By measuring demand data, we can determine the value of a TV series. In this case, "Arcane" has 3.4 times the audience demand of the average show in Mexico over the last 30 days, which is a good sign. This means that this show has a higher value compared to other titles in the same market. As such, by analyzing the show's travelability, you can determine the potential success of this title should it be distributed internationally.
Secondly, we can use this data to inform acquisition decisions. By looking at the show's demand data, we can see which types of shows are most popular with audiences who are fans of "Arcane" in Mexico. For example, we can determine that "Loki", "The Boys", and "The Witcher" are shows with audiences who share similar preferences. This can help you identify other titles that might also be of interest to these audiences.
Thirdly, programming decisions can also be influenced by demand data. For instance, a decrease in demand for "Arcane" in Mexico during February indicates that a shift in preferences may have occurred and that new programs may need to be introduced to satisfy the tastes of the audience or fans of similar shows. Additionally, understanding the show's performance in other global markets helps prioritize target markets for promotion, distribution, or original content production.
Lastly, demand data analysis can be helpful for distribution decisions. In the case of "Arcane", it has outstanding demand levels in almost every major market around the world, with the United States in the lead. By monitoring worldwide demand for the show, you can determine which markets have proven successful in strengthening audience engagement and which are underperforming.
In conclusion, demand data analysis can help entertainment executives in the decision-making process when it comes to creating, acquiring, distributing, and programming TV shows. In the case of "Arcane", its strong demand data in Mexico and around the world can be used to inform content budget allocation, audience acquisition strategy, distribution targets, and even promotions.
Arcane's travelability to Mexico in the last 30 days is 25%, which means that the audience demand for Arcane is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Arcane travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Arcane is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Arcane, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Arcane in Mexico. We provide our partners with meaningful SVOD analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.