The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use "Ascendance Of A Bookworm" as a case study to gain valuable insights from demand data provided by Parrot Analytics. This show has been in high demand in Mexico, with 9.5 times the audience demand of the average show over the last 30 days, indicating a strong level of popularity. Using this demand data, you can make more informed decisions regarding content acquisition, programming, and distribution. Let's take a look at some possible ways demand data can be used in this scenario:
- Content Valuation: By using demand data, you can determine the value of a specific title or an entire content library. For example, "Ascendance Of A Bookworm" has an outstanding demand in Mexico and is in the drama genre's 99.6th percentile. This information can be useful in determining its value to a Mexican SVOD platform or linear network. Additionally, content valuation can help you understand how much to spend on content and what the ROI for a specific title could be. Parrot Analytics' content valuation system is based on demand data and allows you to estimate a title's dollar value contribution.
- Acquisition Decisions: Understanding audience demand data can aid in deciding which titles to acquire or produce. For example, demand data shows that shows like "Spy X Family (スパイファミリー)", "The Rising Of The Shield Hero (盾の勇者の成り上がり)", and "Attack On Titan (進撃の巨人)" are also popular with fans of "Ascendance Of A Bookworm" in Mexico. This information can be used to build a content slate that resonates with the desired audience. Moreover,studios or OTT Platforms can use demand data for comprehending how much a series is worth and what kind of ROI can be expected out of it.
- Programming Decisions: Understanding which markets "Ascendance Of A Bookworm" is most in-demand in can inform programming decisions. For example, the show is doing extremely well in Japan, Netherlands, Finland, United States, Mexico, France, Canada, Russia, and Romania, indicating that it has a global appeal. In terms of distribution, this can be vital information for appraising the potential of releasing the series in specific regions. This information can help OTT or platform executives decide whether the show is worth licensing or programming for a specific target market.
- Longevity: As executives, you may be concerned about a show's ability to maintain its audience demand over time. In the case of "Ascendance Of A Bookworm," the show has an outstanding longevity, which means it has been able to hold up its demand since its premiere. This is good news if you were looking for content investment opportunities and retention of customers on OTT platforms.
- Moments of Demand Fluctuation: Demand spikes in mid-March 2024 for Mexico demonstrate the importance of tracking trends in demand data to help identify moments of heightened popularity. For instance, these kinds of fluctuations may influence how you plan and execute marketing campaigns.
In conclusion, demand data offers enormous potential to assist executives in making informed decisions in their respective fields of expertise. For entertainment executives, Parrot Analytics offers a robust demand measurement system that can be instrumental in content valuation, acquisition, distribution, programming, and most importantly, making content investment decisions that have proven track records of being successful.
Ascendance Of A Bookworm (本好きの下剋上)'s travelability to Mexico in the last 30 days is 81%, which means that the audience demand for Ascendance Of A Bookworm (本好きの下剋上) is 81% of the demand in its country of origin, Japan. Click through to another market to discover how well Ascendance Of A Bookworm (本好きの下剋上) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. WOWOW, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ascendance Of A Bookworm (本好きの下剋上).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ascendance Of A Bookworm (本好きの下剋上) from partners like WOWOW.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ascendance Of A Bookworm (本好きの下剋上)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as WOWOW to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from WOWOW by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ascendance Of A Bookworm (本好きの下剋上). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as WOWOW to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ascendance Of A Bookworm (本好きの下剋上)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as WOWOW by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ascendance Of A Bookworm (本好きの下剋上), including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular WOWOW‘s Ascendance Of A Bookworm (本好きの下剋上) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for WOWOW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ascendance Of A Bookworm (本好きの下剋上), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Ascendance Of A Bookworm (本好きの下剋上) in Mexico. We provide our partners with essential content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.