The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data, like the data for "Aussie Gold Hunters" in Mexico, can help entertainment executives make more informed content decisions, such as acquisition, distribution, and programming decisions. For example:
- Content Valuation: The demand data for "Aussie Gold Hunters" can help value the show globally by indicating insights like the show's global performance, travelability, longevity, momentum, franchisability, and reach. This information can be used to determine the show's audience-based valuation, which can then be used to make more informed decisions when investing in content.
- Acquisition decisions: The data for "Aussie Gold Hunters" reveals that its demand has increased recently and is 2.8 times the average title in Mexico, indicating that the show is popular there. The show has also experienced increased demand during February, which could indicate a good time to acquire the show. Additionally, the data indicates which shows similar to "Aussie Gold Hunters" have also been popular, giving the opportunity to acquire shows in similar genres.
- Programming decisions: The data for "Aussie Gold Hunters" reveals that the show has a higher audience demand in its country of origin, Australia, which could indicate the popularity of the show. The data also gives insights on the show's global demand performance, which executives can use to determine the best markets to distribute the show.
- Distribution decisions: The data reveals that "Aussie Gold Hunters" outperformed the demand of the average TV show in each market, including Mexico, indicating its appeal is global. The data also shows which countries the show is most popular in, such as Australia and Canada, giving executive insights into where to focus promotion and distribution efforts.
Overall, demand data allows entertainment executives to make informed decisions on content acquisition, distribution, and programming, as well as give them insights on a show's global performance, audience value and preferences, and reach.
Aussie Gold Hunters's travelability to Mexico in the last 30 days is 29%, which means that the audience demand for Aussie Gold Hunters is 29% of the demand in its country of origin, Australia. Click through to another market to discover how well Aussie Gold Hunters travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Aussie Gold Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aussie Gold Hunters, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 8:44 p.m. PST using television demand datasets from Parrot Analytics for Aussie Gold Hunters in Mexico. We provide our partners with meaningful subscription-video-on-demand know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.