The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be used by entertainment executives working at any stage of the content ecosystem, from acquisition to distribution, to make more informed decisions. For instance, in the case of "Australian Survivor," a popular reality TV series, executives can use the demand data to guide several strategic decisions as follows:
1. Content Valuation: Parrot Analytics' content valuation system powered by global content demand and supply enables executives to determine how much a show is worth. "Australian Survivor" has a demand that is 4.8 times the average show in Mexico, which is an excellent indication of its value. This is the kind of data that executives can use to determine how much to spend on content.
2. Acquistion Decisions: Based on the audience demand, executives can evaluate the show's demand in different regions globally and assess whether it is an attractive proposition for acquisition in those regions. Knowing that "Australian Survivor" has a rank of #254 in Mexico and 99.2th percentile in the reality genre, it is easy to see that it is worth acquiring for distribution in that region.
3. Audience Retention and Acquisition: Knowing both the positive and negative changes in the audience demand for the show, executives can make informed decisions regarding which titles would help attract new users to their platform and which shows to acquire that will keep the current audience happy. For instance, knowing that "Spongebob Squarepants" is a show that fans of "Australian Survivor" also like, executives could use it to attract new audiences to their platform.
4. Programming Decisions: Executives can use demand data to make informed programming decisions such as timing, length, and release strategy for a specific title that could be optimized for success. Furthermore, knowing that "Australian Survivor" has peak demand in mid-March could guide executives on when to release new episodes of the show in different regions.
5. Distribution Decisions: Finally, knowing that the show outperforms the demand for the average TV show in each of the top 10 global markets, executives could use this data to decide on which platforms they should target for distribution of the show. In this case, the executives could prioritize the markets with the highest demand, such as Australia, Canada, South Africa, United States, Switzerland, Russia, Netherlands, France, and Brazil, to maximize the impact of their distribution.
In conclusion, demand data is a powerful tool that executives can leverage to make informed decisions at every stage of the content ecosystem. Using the example of "Australian Survivor," executives can use such data to guide decisions regarding content valuation, acquisition, audience retention and acquisition, programming, and distribution, which can help them grow their business and improve their bottom line.
Australian Survivor's travelability to Mexico in the last 30 days is 44%, which means that the audience demand for Australian Survivor is 44% of the demand in its country of origin, Australia. Click through to another market to discover how well Australian Survivor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network Australia‘s Australian Survivor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network Australia and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Australian Survivor, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Australian Survivor in Mexico. We provide our partners with deep TV expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.