The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is essential to use demand data to make more informed decisions about content, acquisition, distribution, and programming. By examining the demand data for "Baskets," we can see some useful information about how demand data can be used in strategic decision-making.
Firstly, demand data can help in content valuation. Parrot Analytics content valuation system can provide insight into the value of a series, based on global content demand and supply. By analysing "Baskets" in Mexico, we can see it has 2.9 times the audience demand of the average show, indicating it has a good level of demand. Furthermore, the show's increased demand in February suggests that its demand is growing recently. Finally, comparing the performance of "Baskets" over a rolling year basis to the last 30 days reveals that the show's popularity has increased recently.
Moreover, demand data can be used to determine how much to spend on content. By using Parrot Analytics' content valuation system, executives can uncover the dollar value contribution of any title to any platform in any region. They can use this information to determine how much to spend on acquiring new content or producing new content. Additionally, using demand data, they can calculate the ROI for a specific title, estimate the value of exclusivity, and assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data can also inform distribution decisions. By looking at the global performance of "Baskets," TV executives can identify the top markets where the show is most in-demand. They can use this information to decide which platforms to target for distribution and to optimise the pricing and release strategy for the show. Moreover, examining the show's travelability provides information about how well the show is performing internationally compared to its domestic market.
Demand data can also be used to assess the performance of a show over time. By examining "Baskets" performance in Mexico, executives can see its longevity is good, indicating that it has maintained audience demand over time. They can also see that its momentum is good, indicating that its pace of growth is steady. Finally, they can see from the show's reach that it has appeal to a broad audience, which is vital for subscriber acquisition.
Overall, by using demand data, TV executives can make more informed decisions about content valuation, acquisition, distribution, and programming. The insights gained from demand data can provide valuable information about a show's performance, identify target markets, and inform the optimal strategies for content release and pricing.
Baskets's travelability to Mexico in the last 30 days is 123%, which means that the audience demand for Baskets is 123% of the demand in its country of origin, United States. Click through to another market to discover how well Baskets travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Baskets is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baskets, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 3:32 a.m. PST using global television demand analytics from Parrot Analytics for Baskets in Mexico. We provide our partners with deep subscription-video-on-demand workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.