The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "Battlestar Galactica" in February 2024 in Mexico can be used by entertainment industry executives for more informed content, acquisition, distribution, and programming decisions. Firstly, Parrot Analytics' content valuation system can reveal the dollar value contribution of "Battlestar Galactica", indicating how much the show is worth for any platform in any region using demand data. Additionally, executives can use demand data to know what types of content exhibit opportunities to acquire or produce while assessing the value of exclusivity for a title. Moreover, executives can use demand data to understand the global and regional audience demand for content, which can be a good indication for the success of a show in a local market.
Furthermore, through analysis of "Battlestar Galactica" demand data, executives can determine the show's popularity compared to other titles available in the market, as well as global franchise potential, and make informed decisions about the show's spin-offs and franchising opportunities.
Also, demand data provides executives with insights into the show's momentum, which is useful in understanding the growth rate and whether the show is trending in a particular direction or not. By monitoring audience demand for the show over time, executives can use Parrot Analytics' metrics on longevity to determine the show's growth over a period.
Additionally, metrics like reach can inform decisions about marketing campaigns, with executives knowing how many people are expressing demand for the show. Furthermore, examining the top 10 global markets for the show can give insights into which territories would be best for investing in or acquiring the show.
Finally, entertainment executives can use demand data to learn how effective their marketing campaign is by comparing their pre or post-premiere performance with shows like "Battlestar Galactica." Overall, Parrot Analytics' demand data provides useful insights for entertainment industry executives to make informed content, acquisition, distribution, and programming decisions.
Battlestar Galactica's travelability to Mexico in the last 30 days is 33%, which means that the audience demand for Battlestar Galactica is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Battlestar Galactica travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Sci Fi, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Battlestar Galactica.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Battlestar Galactica from partners like Sci Fi.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Battlestar Galactica? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Sci Fi to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Sci Fi by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Battlestar Galactica. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sci Fi to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Battlestar Galactica), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sci Fi by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Battlestar Galactica, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sci Fi‘s Battlestar Galactica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sci Fi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlestar Galactica, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 18, 2024, 12:42 p.m. PST using television demand analytics from Parrot Analytics for Battlestar Galactica in Mexico. We provide our partners with extensive OTT workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.