The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always striving to make the best decisions for your platform, company, or network, and using demand data effectively can help you do just that. By analyzing the demand data for "Bel-Air" in Mexico for the month of December 2023, we can see how important this data can be for making informed decisions concerning content.
One primary way in which demand data is useful in content decision making is through content valuation. Understanding how much your content is worth in monetary terms can be crucial when it comes to budgeting and determining which titles to invest in. With Parrot Analytics' content valuation system, you are able to reveal the dollar value contribution of any title, to any platform, in any region. You can use demand data to determine how much to spend on content and to evaluate the performance of content over time. For instance, analyzing the demand for "Bel-Air" in Mexico, we see that its demand is good compared to the average show, and it has been growing recently. We can use this information to estimate the show's ROI for the Mexican market and to assess its potential to drive subscriptions and mitigate churn.
Another way in which demand data can be useful is in acquiring or distributing content. By studying the popularity of "Bel-Air" in different global markets, you can see where the show is most in-demand and where it has the potential for future growth. Using the data from the top 10 global markets where "Bel-Air" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show in each of these markets. In fact, the United States is "Bel-Air"'s number one market globally with outstanding audience demand of 6.4x. You can use this information to determine which markets to focus on for future distribution deals or acquisitions.
Demand data can also inform programming decisions. By identifying the other TV shows that "Bel-Air" fans also like, we can determine the tastes and interests of the show's audience. With this knowledge, a TV executive can use demand data to identify what genres or themes are resonating most with their subscribers and plan future programming accordingly. Moreover, they can use demand data to create custom slate of programming that can cater to their audience's demands.
Franchisability and longevity are also important factors in content decision making, as they determine how a show can be monetized over time and how well it holds up since it premiered. Examining the data on "Bel-Air", we can see that its franchisability (spin-off potential) is good and its longevity is also good. This indicates that the show has the potential for future monetization through possible spin-offs, franchising, or continued viewership over time. Using demand data, TV executives can accurately assess the potential of their show for continued success, and make informed decisions on the future of their content.
Overall, demand data can be an extremely valuable tool for TV executives working across platforms, networks, and production companies. It can inform important content decisions such as programming choices, acquisition and distribution strategies, budgeting, content valuation, and more. By leveraging the wealth of data available through Parrot Analytics, TV executives can make more informed decisions and stay ahead of the rapidly changing and increasingly competitive media landscape.
Bel-Air's travelability to Mexico in the last 30 days is 16%, which means that the audience demand for Bel-Air is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Bel-Air travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Bel-Air is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bel-Air, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Bel-Air in Mexico. We provide our partners with essential OTT expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.