The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Understanding demand data is crucial for all leading executives in the entertainment industry to make informed decisions around content creation, acquisition, distribution, and programming. This data can provide powerful insights and allow decision-makers to measure a title's value, analyze various aspects such as travelability, momentum, longevity, franchisability, and reach, and offer an independent measure of performance across markets.
For example, looking at the demand performance of "Below Deck Down Under" in Mexico for the month of February 2024, we can derive some valuable insights that can aid several strategic decision-making processes. The show has 2.3 times more audience demand than the average show in Mexico, indicating excellent demand for the title.
By analyzing its performance over the past 30 days, which also highlights a 29.5% increase in demand, the executives can determine whether the show represents a robust investment and make informed decisions for the future. Additionally, capturing the peak rank and examining the viewer trends for this period can assist in understanding further insights such as the audience's preferences.
The analysis also reveals that the show's travelability is good, which means it's attractive to audiences beyond its home market. The ranking shows that "Below Deck Down Under" has higher demand than 98.5% of all reality titles in Mexico, which can translate to significant strategic benefits. Furthermore, the great peak demand reveals its popularity and provides a competitive advantage.
Another valuable aspect of demand data is the ability to understand the show's appeal in various global markets, whether in high demand or underperforming regions. The article shows that "Below Deck Down Under" outperforms the demand of the average TV show in each of its top ten global markets, including the UK, the US, Australia, the Netherlands, Canada, Germany, South Africa, Portugal, and New Zealand. In these markets, it achieves at least good demand performance, with outstanding demand in several countries.
In conclusion, executives in the entertainment industry can leverage demand insights to make informed decisions by analyzing audience preferences in specific markets, valuing content, optimizing marketing and content release strategies, and driving subscriber retention and acquisition, among others. Understandably, decision-makers can gain a competitive advantage in the highly competitive entertainment landscape by evaluating data-driven insights, such as those offered by Parrot Analytics' demand data analysis.
Below Deck Down Under's travelability to Mexico in the last 30 days is 11%, which means that the audience demand for Below Deck Down Under is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Below Deck Down Under travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Below Deck Down Under), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Below Deck Down Under is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Down Under, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Below Deck Down Under in Mexico. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.