The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can be a valuable tool in helping you make informed content decisions. Let's examine how the demand data of "Ben 10" in Mexico in March 2024 can provide insights to inform your decision-making.
Firstly, demand data can help in content valuation. By analyzing the demand for "Ben 10" in comparison to the average Mexican TV show, we see that its demand is good, 4.5 times higher than the average show in Mexico. However, the demand has been decreasing recently, as its demand was 6.6 times the average over the last 90 days. But, the show still ranks in the 97.0th percentile in the action genre, making it in higher demand than 97.0% of all action titles in Mexico. This information can help TV executives have an idea of the baseline value of a title and also help them prioritize which genres to focus on to attract new subscribers to their SVOD service.
Secondly, demand data can inform acquisition decisions. By examining the top 10 global markets of "Ben 10" over the last 30 days, we see that it outperforms the demand of the average TV show in each of these markets, which is important if you are considering acquiring or distributing the show. Also, the show achieved outstanding audience demand of 6.1x in the United States, making it an appealing asset to acquire for any distributor targeting the US market.
Thirdly, demand data can help in programming decisions. The demand for "Ben 10" has decreased in Mexico by 17.2% during the month of March 2024. However, the demand spiked in late March 2024, making it relevant to program the show at the right frequency in Mexico. Moreover, analyzing its popularity on a 1 year rolling basis vs the last 30 days reveals that its demand increased by 32.1%, suggesting that it's worth continuing to program the show or even consider extending its programming if that proves to be a viable option.
Lastly, demand data can provide TV executives with the insights they need to make informed decisions concerning audience acquisition and retention. By analyzing the shows that "Ben 10" fans also enjoy, we can see that the audience for "Ben 10" overlaps with "Family Guy", "Henry Danger", "Grey's Anatomy", "It's Always Sunny in Philadelphia", and "Shark Tank", which can help in identifying possible partnerships to promote the show, increase user engagement, and attract new subscribers to an SVOD service.
In summary, analyzing the demand data of a show like "Ben 10" can help TV executives make more informed content, acquisition, distribution, and programming decisions. The insights from demand data can inform content valuation, help in acquisition decisions, inform programming decisions, and provide the data-driven methodology to acquire and retain an audience.
Ben 10's travelability to Mexico in the last 30 days is 31%, which means that the audience demand for Ben 10 is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Ben 10 in Mexico. We provide our partners with extensive television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.