The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, the tools provided by Parrot Analytics can offer valuable insights for making informed content decisions. In the case of "Ben 10: Omniverse," we see that the show has good audience demand in Mexico, having achieved demand 2.3 times greater than the average show over the past 30 days. By using demand data to value content, we can better determine how much the series is worth and how it can be used to drive subscriber acquisitions and retention.
Further analysis of the show's performance showed that its demand has decreased in Mexico by 109.3% in March. Factors contributing to this could stem from the show's declining demand over the past 90 days, as well as its steep drop of 487 ranks in March. Paying attention to trends like these can help entertainment executives decide if "Ben 10: Omniverse" is still a valuable asset to acquire or if it has reached the end of its commercial viability.
Additionally, examining how "Ben 10: Omniverse" compares to other titles in its genre in Mexico can help us understand its place in the market. In March 2024, the show ranked in the 96.5th percentile for comedy titles, meaning it had higher demand than 96.5% of all comedy shows. Knowing this information can help TV series financing companies, studios, and production companies gauge the potential for similar shows in the market.
Demand data also offers insight into how content is performing on a global scale. By examining the top 10 global markets where "Ben 10: Omniverse" is most in-demand over the last 30 days, we see that it has outstanding audience demand in the United States and good demand in other countries such as Brazil, the United Kingdom, India, Germany, France, and Turkey. Paying attention to these markets can help content distributors decide where to prioritize distribution of the show, or where to expand distribution of similar content.
Finally, demand data can inform executives about the show's performance across six further dimensions. "Ben 10: Omniverse" demonstrated outstanding performance in areas such as longevity, franchise potential, and travelability. This data can help entertainment talent agencies navigate negotiations with talent appearing on the show, or inform network programming decisions regarding scheduling and renewal.
In conclusion, analyzing demand data as provided by Parrot Analytics can offer valuable insights for various entertainment executives - whether they are looking to acquire content, distribute content or make programming decisions. By examining the performance of "Ben 10: Omniverse", we can see how these tools might be employed in practice. Utilizing demand data can help with understanding content value, analyzing performance and growth, as well as identifying trends in both local and global markets—all invaluable measures to inform decision-making at every stage of the content lifecycle.
Ben 10: Omniverse's travelability to Mexico in the last 30 days is 14%, which means that the audience demand for Ben 10: Omniverse is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10: Omniverse travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10: Omniverse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10: Omniverse, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for Ben 10: Omniverse in Mexico. We provide our partners with smart TV series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.