The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it's important to make informed content, acquisition, distribution, or programming decisions. And one way to achieve this is by leveraging audience demand data. In this article, we'll examine how demand data for "Better Call Saul" in Mexico for the month of March 2024 can help TV executives make informed decisions.
Content Valuation
Demand data is a valuable tool for content valuation. It can reveal the dollar value contribution of any title. For "Better Call Saul" in Mexico, the show's demand is 10.2 times the average show in the country over the last 30 days. This level of demand is outstanding and puts the show in the 2.7% percentile, meaning only 2.7% of all TV shows have this level of demand. Also, the show's demand has been increasing recently, with a 15.6% increase in audience demand recorded in March 2024 alone. Therefore, demand data can help TV executives determine how much to spend on content and assess a TV series' ability to drive subscriptions, among others.
Acquisition Decision
Demand data is a powerful tool for acquisition decisions. If you're considering purchasing a TV series or movie for distribution, demand data can help you evaluate its potential performance. For example, by examining audience demand in the top 10 global markets where "Better Call Saul" is most in-demand, we found that the show outperforms the demand of the average TV show (1x) in each of these markets. The United States, which is the show's number one market globally, has outstanding audience demand of 17.6x. Russia ranked second with outstanding audience demand. By analyzing global demand, TV executives can identify new opportunity markets for content distribution and ensure they acquire titles that will perform well on their platform or network.
Programming Decision
Demand data can assist in programming decisions for linear networks and pay TV networks. For "Better Call Saul," its demand in Mexico has put the show in the crime genre's 99.8th percentile, meaning it has higher demand than 99.8% of all crime titles in Mexico. This information can help a network or cable executive to create a crime block and fill it with shows that will appeal to their audience. Also, the show's performance in the country has been increasing recently, and executives can use this information to determine how to schedule the show for maximum impact with their audience.
Distribution Decision
Demand data helps OTT and SVOD platforms to acquire and distribute content more effectively. For "Better Call Saul" in Mexico, we found the show's travelability to be exceptional. This means its international demand relative to its home market is outstanding. Also, the show's excellent demand in the top 10 global markets where it's most in-demand suggests it is relevant to a global audience. By leveraging demand data, platforms can discover which genres are resonating most with their current audiences and focus on acquiring or developing content that will attract new subscribers to their service.
Content Optimization
Finally, demand data can help TV executives optimize content for better performance. In the case of "Better Call Saul," we discovered that fans of the show also like "House Of The Dragon," "Breaking Bad," "South Park," "The Mandalorian," "Fargo," "The Boys," "Futurama," "Archer," and "Westworld." This information can help executives select content with similar themes and styles that will perform well with fans of "Better Call Saul." Additionally, analyzing insights like momentum, longevity, reach, and franchisability can help executives make decisions on renewals, marketing campaigns, spin-offs, and other strategic initiatives.
In conclusion, demand data can help TV executives make more informed content, acquisition, distribution, or programming decisions. By examining the demand data for "Better Call Saul" in Mexico during March 2024, we have shown how TV executives can use demand data to value content, make acquisition decisions, inform programming decisions, optimize content, and improve their overall content strategy.
Better Call Saul's travelability to Mexico in the last 30 days is 45%, which means that the audience demand for Better Call Saul is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Better Call Saul travels internationally.
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Over the last 7 days, people who watch Better Call Saul also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Better Call Saul, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Better Call Saul in Mexico. We provide our partners with comprehensive TV capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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