The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking for insight into content decisions, the demand data analysis of "Big Time Rush" provides valuable insight into content that is currently resonating with audiences in Mexico. By analyzing its performance on a 1 year rolling basis vs the last 30 days, we understand that its popularity in Mexico has increased during March by 74.4%, suggesting that it is an ideal time to market the show to a larger audience segment. This analysis also highlights the show's peak demand that attracts 2.3 times the audience demand of the average show in Mexico over the last 30 days, indicating that it has good demand in the country.
Understanding audience demand data is a crucial component of content valuation, which is key to strategic decisions. In this case, demand data helps entertainment executives to determine the valuation of this title by quantifying its platform-specific marginal revenue contribution. They can also determine the show's ability to drive engagement across the rest of the platform's catalog. A content valuation system such as the one that Parrot Analytics offers can help them evaluate its strategic worth to a streaming platform.
Additionally, demand data informs decision makers about the kind of content that exhibits opportunity to acquire or produce. For instance, a close look at the data from "Big Time Rush" reveals its current audience's affinity with a show like "Sesame Street," which may be an indicator that younger audiences are particularly engaged in content offerings. By using demand analytics, entertainment executives can make branded content decisions based on audience interests. They can also plan their marketing campaigns for future releases effectively.
Moreover, travelability enables understanding of global demand performance across all platforms, which is essential for SVOD expansion. In the case of "Big Time Rush," we can see that its travelability is good and it has increased popularity in Mexico, highlighting a market ripe with opportunity. This insight informs acquisition decisions and can reveal potential new geographical areas to distribute and sell content.
Finally, in determining audience demand and consumption behaviors, executives also gain insight into which content is best suited for audience retention and acquisition. By looking at the performance of "Big Time Rush" in Mexico and the top 10 global markets, executives can identify trends, patterns, and popular genres within the audience, helping them make savvy decisions on both acquisition and retention fronts. In conclusion, analyzing demand data is an essential tool for executives to develop their programming strategy, to make data-driven decisions about which shows to acquire, distribute, and produce.
Big Time Rush's travelability to Mexico in the last 30 days is 28%, which means that the audience demand for Big Time Rush is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Big Time Rush travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Big Time Rush is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Time Rush, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Big Time Rush in Mexico. We provide our partners with extensive television capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.