The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are aware of how difficult it can be to make content, acquisition, distribution, and programming decisions that will resonate with your target audience. This is where demand data comes in. By leveraging demand data, you can gain valuable insights into your audience's preferences, how it changes over time, and the potential profitability of a particular title. In this regard, let's examine the available data on "Billy The Kid" for the month of February 2024 in Mexico to understand how demand data can help you make informed decisions.
Content Valuation:
Demand data plays a crucial role in content valuation, as it provides insights into how much a series is worth and how much value a series adds to a platform. In the case of "Billy The Kid," we know that the show has 2.1 times the audience demand level of the average series in Mexico over the last 30 days. This information is crucial to content valuation because it shows that there is demand for the show and that it has the potential to offset its cost in terms of acquiring licensing or producing the content.
Programming Decisions:
Demand data empowers programming decisions by providing insights into which content matches the audience's taste. Looking at the case of "Billy The Kid," we can see that other shows such as "The Walking Dead: Daryl Dixon" and "Fear The Walking Dead" are popular with audiences who also like "Billy The Kid." This information suggests that there's an appetite for Western movies among the audience and can guide the decision of what movies to offer.
Distribution Decisions:
Demand data helps identify which platforms an audience is using to consume content. In this case, we know that the demand for "Billy The Kid" in Mexico was 19% of the demand in its country of origin, the United States. This knowledge informs distribution decisions by showing the level of demand in different markets. The demand in the US is 7.6 times higher than the average TV show, suggesting that there is a significant market for the content in the US. Thus, distributing the content in regions like the US may yield greater returns.
Acquisition Decisions:
Demand data not only provides content valuation insights, but it also shows the potential ROI that can be derived from acquiring or producing a particular series. In this regard, knowing that "Billy The Kid" has higher demand than 97.1% of the biography titles in Mexico can guide acquisition decisions because it suggests that there is a high potential ROI to be realized.
Marketing Decisions:
Demand data informs pre-release marketing decisions, enabling you to optimize your campaign ahead of premiere. The increased popularity of "Billy The Kid" in the last 30 days suggests that the show has made an impact on its audience, making it a popular target for marketing activities to help build hype around the upcoming episodes.
In conclusion, the demand for "Billy The Kid" provides a wealth of insights into content valuation, programming, acquisition, distribution, and marketing decisions. By leveraging this demand data, entertainment executives can make more informed choices, optimizing their decision making to cater better to their audience's preferences.
Billy The Kid's travelability to Mexico in the last 30 days is 13%, which means that the audience demand for Billy The Kid is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Billy The Kid travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular epix‘s Billy The Kid is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Billy The Kid, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Billy The Kid in Mexico. We provide our partners with comprehensive television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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