The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content, acquisition, distribution, and programming decisions. By examining the demand data for "Bizim Hikaye" in Mexico for January 2024, you can gain insights into the show's popularity and audience preferences in the country.
Firstly, demand data can be used in content valuation to determine the value of a series. Parrot Analytics' content valuation system is powered by global content demand and supply, which can be used to calculate the dollar value contribution of any title to any platform in any region. By using demand data to determine how much a series is worth, you can make informed decisions on how much to spend on content.
In the case of "Bizim Hikaye," it has a demand that is 2.1 times the audience demand of the average show in Mexico over the last 30 days. Further, only 8.6% of all TV shows have this level of demand. Considering that demand for this show has been increasing recently, its value as a strategic asset for a streaming platform may be growing.
Demand data can also be used to assess the value of exclusivity. Examining the top 10 global markets where "Bizim Hikaye" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. Turkey is "Bizim Hikaye"'s number one market globally, where the show achieved an outstanding audience demand of 6.9x. By leveraging demand data in determining where a show's demand is the highest, you can make better-informed decisions about where to distribute your content exclusively.
Further, you can use demand data to determine how a title drives engagement across the rest of the catalog. Examining the Parrot Pulse for "Bizim Hikaye," we see that it provides an independent measure of its global performance across six dimensions. It shows that the worldwide audience demand across all platforms is good, while its longevity, momentum, franchisability, and reach are good or outstanding. By understanding how the show drives engagement across the catalog, you can make informed decisions on programming, content acquisition, and distribution.
Lastly, audience demand data can be used for subscriber acquisition and retention. You can determine which titles should be bought to attract new subscribers, or which titles should be retained to keep your existing subscribers happy. For "Bizim Hikaye," we see that audience demand for the show has increased in Mexico by 117.8% during January alone, suggesting that this show has a high subscriber acquisition potential.
In conclusion, by using demand data you can answer many critical questions, such as what content to acquire or produce, how much content is worth, and where to distribute it to optimize its value. By leveraging demand data, you can make more informed content, acquisition, distribution, and programming decisions, which can ultimately lead to higher subscriber acquisition and retention rates and increased revenue for your business.
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Our TV audience measurement dataset is truly global. Discover how popular FOX Türkiye‘s Bizim Hikaye is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX Türkiye and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bizim Hikaye, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Bizim Hikaye in Mexico. We provide our partners with comprehensive SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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