The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you could use demand data to inform several strategic decisions about content acquisition and distribution. Parrot Analytics has a content valuation system that is powered by global content demand and supply. It can help you make informed decisions about content that is worth acquiring and investing in. Let us use Blue's Clues as an example to explore how demand data would be useful in content decision-making.
One of the questions that Parrot Analytics' content valuation system answers is how much a series is worth. By using demand data, this system reveals the dollar value contribution of any title to any platform in any region. For instance, when examining Blue's Clues performance in Mexico, we can see that it has 8.2 times the audience demand of the average show in Mexico over the last 30 days. This outstanding demand is worth noting when you are considering what content to acquire or invest in. Additionally, the show is ranking at the 99.2th percentile in the comedy genre, which suggests that it is a valuable comedy show to add to any content library.
Through examining the top 10 global markets where "Blue's Clues" is most in-demand over the last 30 days, it outperforms the demand of an average TV show (1x) in each of these markets. This includes Mexico, where its audience demand was 35% of the demand its country of origin, the United States. This result indicates that Blue's Clues is popular enough to be considered a strategic asset for a streaming platform.
In terms of distribution, you could use demand data to assess the value of exclusivity. By examining how popular the show is in different regions, you can decide if it makes sense to make the show exclusive to certain countries. The demand data also helps to inform the optimal release strategy and pricing.
Moreover, demand data enables scalable concept testing, which can help to estimate the series' potential value if you choose to produce it. Demand data can also inform the TV production company which elements of existing content are liked the most by the fans, and what upcoming productions can be optimized for success.
Lastly, the demand data discovered in late February 2024 for Mexico is worth noting when considering the possibility of producing a spin-off or franchise. By examining the demand data, entertainment talent agencies and TV production companies may decide to develop further monetization strategies for Blue's Clues.
In conclusion, demand data allows you to evaluate content based on the demand for it, helping you make more informed decisions about content acquisition, production, distribution, and programming. Blue's Clues is an excellent example of how demand data can provide insights into the value of content. Parrot Analytics' content valuation system is an economic valuation system that can help entertainment executives to evaluate content based on their demand.
Blue's Clues's travelability to Mexico in the last 30 days is 16%, which means that the audience demand for Blue's Clues is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Blue's Clues travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Nick Jr., leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Blue's Clues.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Blue's Clues from partners like Nick Jr..
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Blue's Clues? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Nick Jr. to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Nick Jr. by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Blue's Clues. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Nick Jr. to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blue's Clues), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nick Jr. by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Blue's Clues, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nick Jr.‘s Blue's Clues is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nick Jr. and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue's Clues, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 12:52 a.m. PST using television demand analytics from Parrot Analytics for Blue's Clues in Mexico. We provide our partners with deep television series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.