The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content decisions, and that's where demand data comes in. Our analysis of "BoJack Horseman" in Mexico for the month of March 2024 gives us some insights into how demand data can help with these decisions.
Firstly, demand data can be used for content valuation, which is based on global content demand and supply. It can help answer questions like, "how much is my series worth? and, what is the baseline value of a title?" With Parrot Analytics' content valuation system, we can reveal the dollar value contribution of "Bojack Horseman" to any platform in any region, allowing you to assess the show's worth to your platform specifically.
Demand data can also help with acquisition decisions. By knowing the popularity of "Bojack Horseman" in terms of audience demand, you can make decisions on whether to add the show to your platform or library. Furthermore, by comparing "Bojack Horseman" audience demand with that of similar shows that viewers also like, you can identify which shows to acquire to cater to your audience's taste in general.
By knowing that audience demand for the show has been decreasing recently, you can use demand data to make programming decisions. For example, you may decide to release a new season soon or change the show's time slot to boost demand. On the other hand, the show's performance on a rolling year basis indicates an increase in its popularity. It may be worth programming the show in a way that capitalizes on the current momentum it's experiencing.
In terms of distribution decisions, demand data can help you identify which markets to target for a show's release or acquisition. The analysis of "Bojack Horseman" in the top 10 global markets shows that it outperforms the demand of the average TV show in each of these markets. You can use this data to weigh the value of expanding into new markets and how to capitalize on the show's popularity.
Finally, demand data can help with strategic decisions that may impact the show's success in the long run. For example, using data on the show's travelability and reach, you can determine which platforms to target for distribution or marketing campaigns. Similarly, knowledge of "Bojack Horseman"'s franchisability (spin-off potential) and longevity can help you in deciding whether it's worth investing in expanding the show's IP.
In conclusion, demand data is valuable to entertainment executives as it provides insights that can inform content, acquisition, programming, distribution, and strategic decisions. With Parrot Analytics' demand data, you can make data-driven decisions that increase your platform's success.
BoJack Horseman's travelability to Mexico in the last 30 days is 39%, which means that the audience demand for BoJack Horseman is 39% of the demand in its country of origin, United States. Click through to another market to discover how well BoJack Horseman travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s BoJack Horseman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for BoJack Horseman, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for BoJack Horseman in Mexico. We provide our partners with far-reaching television series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.