The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be used by entertainment executives to make more informed content, acquisition, distribution, and programming decisions. And when it comes to content valuation, demand data is an essential tool for assessing the dollar value contribution of any title on any platform in any region. The following are some of the ways in which demand data, as showcased in the analysis of "Bottom-tier Character Tomozaki" for the month of January 2024 in Mexico, can benefit entertainment executives:
1. Content valuation: Demand data can help content executives determine how much a TV series is worth and how much value a series' demand drives content valuation. In the case of "Bottom-tier Character Tomozaki", with 2.1 times the audience demand of the average show in Mexico over the last 30 days, only 8.6% of all TV shows have this level of demand, indicating that it has a high valuation. Additionally, the show's audience demand has been increasing recently, indicating that it's a valuable asset for any streaming platform or content distributor.
2. Programming decisions: Demand data can help in making programming decisions by identifying where a specific show is most in-demand, what genres are resonating with the audience, and how effective pre- and post-premiere marketing campaigns are. In the case of "Bottom-tier Character Tomozaki," it achieved the peak rank of #196 in Mexico, and with demand that is higher than 97.0% of all romance titles in Mexico, it appears to resonate well within the romance genre in this market. Similarly, with the demand that is good across various global markets like Brunei, Hong Kong SAR China, China, Thailand, Peru, Russia, and Indonesia, an entertainment executive can make informed programming decisions regarding its expansion into these markets.
3. Acquisition decisions: Demand data can also help in making acquisition decisions by finding the right content to acquire or produce and assessing the value of exclusivity. In the case of "Bottom-tier Character Tomozaki," the fact that other shows that fans of the series also like are "Ya Boi Kongming! (パリピ孔明)", "Faraway Paladin", "Komi Can't Communicate", "Mieruko-chan", and others, indicates the possibility of acquiring similar titles aligned with these preferences.
4. Distribution decisions: Finally, executives can use demand data to make informed distribution decisions by identifying which platforms are most viable for distribution. With the Parrot Pulse for "Bottom-tier Character Tomozaki" showing it outperforms the demand of an average TV show in Japan and Taiwan, entertainment executives can target these markets as the primary options for distribution or expand the show in other countries where the demand is good or travelability is okay.
In conclusion, demand data is essential for entertainment executives to make informed programming, acquisition, distribution, and content valuation decisions. The example of "Bottom-tier Character Tomozaki" illustrates how entertainment executives can apply these insights in decision-making and take advantage of the benefits that demand data provides to the global entertainment industry.
Bottom-tier Character Tomozaki's travelability to Mexico in the last 30 days is 6%, which means that the audience demand for Bottom-tier Character Tomozaki is 6% of the demand in its country of origin, Japan. Click through to another market to discover how well Bottom-tier Character Tomozaki travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bottom-tier Character Tomozaki, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 17, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Bottom-tier Character Tomozaki in Mexico. We provide our partners with comprehensive subscription-video-on-demand analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.