The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV industry executive, understanding audience demand can offer powerful insights that can help you make more informed content acquisition and scheduling decisions. With the help of Parrot Analytics' demand measurement tools, let's examine the case of "Breaking Bad" in Mexico during February 2024 to illustrate how demand data can be leveraged to inform decision-making.
Firstly, "Breaking Bad" had a high level of demand in Mexico during February 2024. According to Parrot Analytics, the show had 14.1 times the audience demand of the average show in Mexico during this period. This is an excellent indicator of "Breaking Bad"'s popularity in Mexico. Additionally, with only 2.7% of all TV shows having this level of demand, it indicates the show was a significant contributor to the Mexican market over this period in time. Compared to its demand over the last 90 days, its demand grew in Mexico in February 2024.
Secondly, examining the show's Parrot Pulse - a measure of global performance across several dimensions - can help gauge the show's appeal to a wider audience. For example, "Breaking Bad" had a high level of travelability, meaning its international demand was exceptional compared to its domestic market. Its longevity was rated as exceptional, meaning that demand for the show has been maintained over time. The momentum for the show was also rated as excellent, with outstanding worldwide audience demand across all platforms.
Thirdly, the show's rankings globally indicate its reach and show performance, with data showing that "Breaking Bad" holds excellent audience demand in several key markets. For example, "Breaking Bad" is most demanded in the United States, where its demand rating is 21.9x higher than the market average. Russia comes in second place, with audience demand rated as exceptional. The UK, China, Canada, Australia, Brazil, France, and Germany all rated as outstanding for the show.
Fourthly, the audience demand data revealed the show's performance in individual genres. In Mexico, "Breaking Bad" rated at the 100th percentile in the crime genre, signifying that it had more significant appeal than any other crime title in Mexico. Understanding these ratings can help TV executives to discover under-monetized titles, confirm the best marketing approaches, and perform competitive benchmarking, among many others.
Lastly, the data on "Breaking Bad" could also be useful for other decisions such as supply and demand, programming, content acquisition, and distribution decisions. These could include questions such as how much a show is worth to another streaming platform, how to retain and grow the current audience, and where to focus marketing and supply chain efforts to leverage opportunities in growing segments of demand.
To sum it up, the data-driven analysis of "Breaking Bad" in Mexico in February 2024 is an example of how audience demand data can be used by TV executives to inform programming, acquisition, distribution, and pricing decisions. By providing insights into a show's audience demand, Parrot Analytics' tools give TV executives a holistic understanding of how shows perform in different genres compared to other titles, which can support strategic decision-making and content valuation.
Breaking Bad's travelability to Mexico in the last 30 days is 31%, which means that the audience demand for Breaking Bad is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Breaking Bad travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Breaking Bad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Breaking Bad, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:52 a.m. PST using demand analytics from Parrot Analytics for Breaking Bad in Mexico. We provide our partners with smart entertainment industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.