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TV ratings for Breaking Bad in Mexico. AMC TV series

Breaking Bad

Original TV Network:
AMC
Genre:
Drama
Release type:
Network
IMDB Rating:
9.5

A high school chemistry teacher diagnosed with inoperable lung cancer turns to manufacturing and selling methamphetamine in order to secure his family's future.

How well is this TV series doing in Mexico?

Last 30 days
13.1x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking Audience Insights: How Demand Data Can Inform TV Executives' Content Strategy Using 'Breaking Bad' as an Example

Parrot Analytics Insights - February 2024

As a TV industry executive, understanding audience demand can offer powerful insights that can help you make more informed content acquisition and scheduling decisions. With the help of Parrot Analytics' demand measurement tools, let's examine the case of "Breaking Bad" in Mexico during February 2024 to illustrate how demand data can be leveraged to inform decision-making.

Firstly, "Breaking Bad" had a high level of demand in Mexico during February 2024. According to Parrot Analytics, the show had 14.1 times the audience demand of the average show in Mexico during this period. This is an excellent indicator of "Breaking Bad"'s popularity in Mexico. Additionally, with only 2.7% of all TV shows having this level of demand, it indicates the show was a significant contributor to the Mexican market over this period in time. Compared to its demand over the last 90 days, its demand grew in Mexico in February 2024.

Secondly, examining the show's Parrot Pulse - a measure of global performance across several dimensions - can help gauge the show's appeal to a wider audience. For example, "Breaking Bad" had a high level of travelability, meaning its international demand was exceptional compared to its domestic market. Its longevity was rated as exceptional, meaning that demand for the show has been maintained over time. The momentum for the show was also rated as excellent, with outstanding worldwide audience demand across all platforms.

Thirdly, the show's rankings globally indicate its reach and show performance, with data showing that "Breaking Bad" holds excellent audience demand in several key markets. For example, "Breaking Bad" is most demanded in the United States, where its demand rating is 21.9x higher than the market average. Russia comes in second place, with audience demand rated as exceptional. The UK, China, Canada, Australia, Brazil, France, and Germany all rated as outstanding for the show.

Fourthly, the audience demand data revealed the show's performance in individual genres. In Mexico, "Breaking Bad" rated at the 100th percentile in the crime genre, signifying that it had more significant appeal than any other crime title in Mexico. Understanding these ratings can help TV executives to discover under-monetized titles, confirm the best marketing approaches, and perform competitive benchmarking, among many others.

Lastly, the data on "Breaking Bad" could also be useful for other decisions such as supply and demand, programming, content acquisition, and distribution decisions. These could include questions such as how much a show is worth to another streaming platform, how to retain and grow the current audience, and where to focus marketing and supply chain efforts to leverage opportunities in growing segments of demand.

To sum it up, the data-driven analysis of "Breaking Bad" in Mexico in February 2024 is an example of how audience demand data can be used by TV executives to inform programming, acquisition, distribution, and pricing decisions. By providing insights into a show's audience demand, Parrot Analytics' tools give TV executives a holistic understanding of how shows perform in different genres compared to other titles, which can support strategic decision-making and content valuation.

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More news about Breaking Bad:

How fast is demand for Breaking Bad growing?

Last 30 days
-2.3% Change in demand
On a rolling 30-day average basis, we compare TV demand in Mexico for Breaking Bad to the preceding 30 days: Demand has decreased by -2.3%

Drama performance

Last 30 days
99.9% Percentile rank
Breaking Bad ranks at the 99.9th percentile in the Drama genre. This means Breaking Bad has higher demand than 99.9% of all Drama titles in Mexico
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
31% Travelability to Mexico

Breaking Bad's travelability to Mexico in the last 30 days is 31%, which means that the audience demand for Breaking Bad is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Breaking Bad travels internationally.

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Breaking Bad from partners like AMC.

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Are you seeking distribution for Breaking Bad? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as AMC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Acquire the best shows from partners such as AMC to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Breaking Bad), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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How popular is Breaking Bad around the world?

Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Breaking Bad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Breaking Bad also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Breaking Bad, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.

This page has been renewed on March 28, 2024, 7:52 a.m. PST using demand analytics from Parrot Analytics for Breaking Bad in Mexico. We provide our partners with smart entertainment industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.