The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are searching for a show that can be a valuable asset to your OTT platform, you might want to consider "Caillou." Why? Let's explore how demand data can help you find out.
Firstly, concerning the content valuation, our content valuation system powered by global content demand and supply can give you the dollar value contribution of any title, to any platform, in any region. We can use demand data to estimate the value of this title, indicating it has 2.9 times the audience demand of the average Mexican show over the last 30 days.
Using regional demand data, you can estimate the value of a specific title to a particular region. The demand for "Caillou" was 31% of the demand in its country of origin, Canada, indicating that the show could be suitable for Canadian audiences. Furthermore, you can also calculate the ROI a specific title will bring for any given platform. Using the demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn.
If you are looking to acquire content, you might be interested in the travelability dimension. This quantifies a show's international demand relative to its home market, and in this case, "Caillou's" travelability is good. Similarly, if you are looking for a show with excellent longevity, this show has been outstanding in maintaining audience demand over time.
Additionally, to determine how much content is worth, you need to factor in competitive benchmarking. This measure compares the performance of "Caillou" with other notable titles in Mexico, expressly in the drama genre in this case. Furthermore, you can also use demand data to identify underserved white spaces and identify the markets with the highest demand for this type of content, such as children's shows.
If you want to use the demand data to make more nuanced content decisions, affinity analysis can help. For instance, you might want to know what talent, brand, or TV show your audience likes or dislikes. Furthermore, examining the top ten global markets where "Caillou" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average show in each of these markets.
Finally, to make the best programming decisions for your network, our granular demand data can inform optimal release strategy and pricing decisions. Demand data also helps with pre-release marketing decisions. It enables you to optimize your marketing campaign ahead of the premiere and track the performance of different marketing messages across your audience.
In conclusion, the demand data for "Caillou" indicates that it has been a popular show in Mexico over the last month and a reliably popular one over the last year. With an independent measure of its global performance, including outstanding longevity, travelability, momentum, and franchisability, "Caillou" could potentially be a valuable asset to your platform or TV network.
Caillou's travelability to Mexico in the last 30 days is 32%, which means that the audience demand for Caillou is 32% of the demand in its country of origin, Canada. Click through to another market to discover how well Caillou travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Télétoon‘s Caillou is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Télétoon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Caillou, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Caillou in Mexico. We provide our partners with meaningful TV workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.