The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be challenging to know which content to invest in or distribute, as well as how to determine their worth. However, by utilizing demand data, decision-makers can make more informed and data-driven decisions. Let's take the case of "Carnival Row" as an example to show how demand data can be used to help make more informed content decisions.
Firstly, demand data can be used to determine the value of a title or content library to a platform over time. By leveraging Parrot Analytics' content valuation system, decision-makers can calculate the ROI a specific title will bring to any given platform, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity. In the case of "Carnival Row," it is shown to have good audience demand in Mexico, with a 38.9% increase just in March 2024, indicating this show has increased popularity.
Demand data can also help with acquisition or production decisions. By analyzing the show's Parrot Pulse, which provides an independent measure of the show's global performance across six dimensions, executives can identify whether shows have international potential. In the case of "Carnival Row," it has excellent travelability, indicating strong international potential. Moreover, analyzing what other shows its fans engage with provides valuable insights into complementary content that can be acquired or produced for the platform. For instance, we can see that fans of "Carnival Row" also like "The Mandalorian," which is a popular and successful show.
Furthermore, demand data can be used to inform programming decisions. For example, "Carnival Row" has a peak rank of #312 in Mexico, indicating it is of high demand in the country. Executives can then use this information to make programming decisions on prioritizing the show over others on the platform.
Demand data can also aid in decision-making around subscriber acquisition and retention. For instance, analyzing which titles should be bought to attract or retain specific audiences, or by looking at the differentiating demand data across different regions can inform how to promote and market content. In the case of "Carnival Row," demand spiked in late March 2024 for Mexico, indicating that there could be a localized opportunity to engage users with tailored marketing campaigns.
Additionally, demand data can power competitive benchmarking, pre-release marketing optimization, and affinity analysis. For example, looking at demand data across the top 10 global markets where "Carnival Row" is most in-demand can provide insights into where to optimize marketing campaigns.
In conclusion, demand data is an invaluable tool for entertainment executives to use in their decision-making processes. By analyzing Parrot Analytics' demand data for "Carnival Row," we can see how executives can use demand data to inform decisions concerning content valuation, supply and demand, acquisition or production, programming, renovation, subscriber acquisition or retention, franchisability, momentum, longevity, reach, affinity analysis, competitive benchmarking, pre-release marketing optimization, and more.
Carnival Row's travelability to Mexico in the last 30 days is 30%, which means that the audience demand for Carnival Row is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Carnival Row travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Carnival Row is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Carnival Row also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Carnival Row, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Carnival Row in Mexico. We provide our partners with comprehensive television know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.
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