The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a critical tool that entertainment executives can use to make more informed content, acquisition, distribution, and programming decisions for their organizations. By analyzing demand data, executives can gain vital insights related to audience preferences, the marketability of programs, and the effectiveness of their marketing campaigns. Let's take the example of "Caso Cerrado," an American television program, which aired its last episode in January 2019, to understand the potential of demand data in decision-making.
Content Valuation:
One of the primary questions that content creators and distributors have is - how much is my content worth? Demand data can answer this question with a great deal of accuracy, revealing the precise dollar value contribution of any title, to any platform, in any region. The demand for "Caso Cerrado" in Mexico is outstanding, with its demand being 14.5 times the average show. This information can help production companies to negotiate the price of the content with distribution partners, given the high demand and popularity of the show.
Programming decisions:
Parrot Analytics' demand data can help entertainment executives to develop programming strategies that optimize the content's appeal to their audience. For example, the data revealed that "Caso Cerrado" is highly popular in the mystery genre in February in Mexico. Based on this information, the executives can schedule the show for a particular time slot, which optimizes viewership and maximizes the content's popularity.
Audience retention and acquisition:
" C errado" has achieved outstanding audience demand in Mexico and is most in-demand in the United States, and other Latin American countries. The execs can leverage this data to target and attract new subscribers and retain current ones. They can license the show for broadcast on their OTT platforms to retain and grow their audience.
Marketing decisions:
Demand data also holds immense potential in guiding the pre-release and post-release marketing of shows. It can help marketing executives optimize their campaigns ahead of the premiere, such as targeting specific geographic regions. The data can offer insights into the effectiveness of previous campaigns in generating demand. For example, the demand for "Caso Cerrado" has increased during mid-February 2024 in Mexico; marketing executives can capitalize on this by targeting new audiences aggressively.
Content acquisition and distribution decisions:
Finally, demand data can also reveal market gaps that entertainment executives can exploit to acquire new content or produce new originals for specific markets. For example, the data revealed that "Caso Cerrado" has outstanding demand in Uruguay, Puerto Rico, and Chile. This information can prompt the executives to license or produce similar content that caters to the audience's preferences in these countries to attract new subscribers.
In conclusion, "Caso Cerrado" has achieved exceptional demand data performance. The data offers valuable insights for streaming platforms, linear networks, and OTT platforms, including programming, marketing, and strategic decision-making. By leveraging demand data, entertainment executives can make informed decisions that maximize the content's profitability, optimize engagement, and retain their subscribers.
Caso Cerrado's travelability to Mexico in the last 30 days is 93%, which means that the audience demand for Caso Cerrado is 93% of the demand in its country of origin, United States. Click through to another market to discover how well Caso Cerrado travels internationally.
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Acquire the best shows from partners such as Telemundo to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Caso Cerrado), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Telemundo by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s Caso Cerrado is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Caso Cerrado, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Caso Cerrado in Mexico. We provide our partners with far-reaching entertainment industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.