The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make sure that the content you produce or acquire is in demand and has a high value to your streaming platform or network. Utilizing Parrot Analytics' demand data, as demonstrated by the case study of "Castlevania" in February 2024 in Mexico, you can make more informed decisions and optimize your content strategy.
Firstly, content valuation is a crucial aspect of any successful endeavor in the entertainment industry. Using demand data, you can determine how much a particular title is worth and the dollar value contribution it brings to your platform or network in any given region. For example, with 2.5 times the audience demand of the average show in Mexico over the last 30 days, you could deduce that "Castlevania" is worth more or less 2.5 times the value of an average show in that market.
Moreover, demand data also allows you to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Such information can be useful to determine how a particular title is performing as an acquisition-driving or churn-reducing show.
Demand data also allows you to assess a TV series' ability to drive subscriptions and mitigate churn. If you're a streaming service operator, the amount of demand a title attracts can affect people's loyalty to your platform. Showcasing how much in demand a particular show like "Castlevania" in Mexico, one can make necessary retention or acquisition decisions.
Furthermore, by analyzing the top 10 global markets where "Castlevania" is most in-demand over the last 30 days, it becomes more apparent that taste clusters are vital and can inform pre-release marketing decisions. For instance, the show's significant markets like the United States, Canada, China, and Russia all exhibit outstanding demand. This information is beneficial if you want to spread your content globally.
Demand also allows for better performance tracking of a show. By using Parrot Analytics' Parrot Pulse, it is revealed that "Castlevania" has good franchisability and outstanding travelability, momentum, longevity, and reach. Knowing how a show performs across these dimensions can provide a better understanding of its cultural influence, especially when compared to other titles on the market.
Lastly, analyzing "Castlevania's" performance on a 1-year rolling basis versus the last 30 days can be insightful and helps inform programming decisions e.g., The show's average demand for a rolling year basis was 2.4 times the average title, compared to 2.5 times the average title over the last 30 days - this indicates an increase in popularity.
In conclusion, demand data plays a significant role in informing content, acquisition, distribution, and programming decisions in the entertainment industry. In particular, it can be crucial to content valuation which helps to identify the true worth of programs to platforms and investors. By utilizing the type of data analysis seen in this "Castlevania" case study, entertainment executives can make more informed decisions and conduct highly targeted campaigns aimed at achieving the best possible content program success.
Castlevania's travelability to Mexico in the last 30 days is 25%, which means that the audience demand for Castlevania is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Castlevania travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Castlevania is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Castlevania, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Action Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:08 a.m. PST using global demand datasets from Parrot Analytics for Castlevania in Mexico. We provide our partners with far-reaching media industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.