The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are aware that making content decisions, especially when it comes to acquisitions, programming, and distribution, can be challenging. This is where demand data comes in as a valuable tool to help you make more informed decisions, and ultimately increase revenue. Let's take a deeper dive into how you can use demand data using "Chainsaw Man" as an example:
Content Valuation:
How much is "Chainsaw Man" worth to an SVOD platform or TV network? The demand for "Chainsaw Man" in Mexico is 4.4 times the average show in the country over the last 30 days. Only 8.6% of all TV shows reach this level of demand. The show has a higher demand than 98.2% of all comedy titles in the region. This data suggests that "Chainsaw Man" is valuable content to a streaming or TV platform in Mexico. Demand data can be used to estimate the dollar value contribution of any title, to any platform, in any region.
Acquisition and Distribution:
How well will "Chainsaw Man" perform in other markets? The Parrot Pulse for this show shows that its worldwide audience demand is outstanding, while the travelability dimension is also outstanding. According to the data, "Chainsaw Man" has been performing well in China, where it achieved an outstanding audience demand of 11.5 times the average show. The show also outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand. This information is useful for TV networks or content distributors looking to acquire and distribute "Chainsaw Man" in various markets.
Programming:
What demographic will "Chainsaw Man" appeal to? The data shows that other shows that fans of "Chainsaw Man" also like include "Jujutsu Kaisen (呪術廻戦)", "Rick And Morty", "Futurama", "Forged In Fire", "Frieren: Beyond Journey's End (葬送のフリーレン)", "RuPaul's Drag Race", "Mob Psycho 100", "Overlord (オーバーロード)" and "Deadliest Catch". The data also shows that its demand in Mexico has been increasing over February. This information helps TV executives understand which types of content to produce or acquire to attract and retain viewers.
Content Optimization:
What content and marketing strategies will work best for "Chainsaw Man"? The Parrot Pulse data suggests that "Chainsaw Man" has outstanding momentum (pace of growth), longevity (maintained demand over time), and franchisability (spin-off potential). However, the data also shows that its average demand has been decreasing. This information can help executives plan their content and marketing strategies to boost the show's demand in Mexico or other global markets.
Understanding Audience:
Who is the target audience for "Chainsaw Man"? The data reveals that the show has a dedicated but broad fandom, as it outperforms the demand of the average show in each of the top 10 global markets where it is most in-demand. TV executives should consider this information when looking to create or acquire content that appeals to a wide group of viewers.
In conclusion, demand data can be a powerful tool for entertainment executives in making informed decisions about content, acquisitions, programming, and distribution. By analyzing the demand data provided for "Chainsaw Man" in Mexico and other global markets, executives can make better decisions that will ultimately increase revenue and grow their audience.
Chainsaw Man (チェンソーマン)'s travelability to Mexico in the last 30 days is 92%, which means that the audience demand for Chainsaw Man (チェンソーマン) is 92% of the demand in its country of origin, Japan. Click through to another market to discover how well Chainsaw Man (チェンソーマン) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Chainsaw Man (チェンソーマン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chainsaw Man (チェンソーマン), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 8:50 p.m. PST using television demand analytics from Parrot Analytics for Chainsaw Man (チェンソーマン) in Mexico. We provide our partners with deep media industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.