The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions, demand data is a powerful tool that can provide insights into how popular a show is, who the show's fans are, and where they are located. By analyzing "Chernobyl," we can demonstrate how demand data can help inform content decisions.
Firstly, analyzing the show's demand in Mexico over the last 30 days reveals that it has 4.1 times the audience demand of the average show in Mexico. This means that compared to other shows within the Mexican market, "Chernobyl" has been performing well. Additionally, "Chernobyl" has higher demand than 98.9% of all history titles in Mexico, indicating that the show's genre is particularly popular with Mexican audiences. However, it is important to note that although the show peaked at 6.7 times the average demand over the last 1 year, in the last 30 days, it peaked at 5.1 times the average, which is a 23.9% increase.
By examining the top 10 global markets where "Chernobyl" is most in-demand over the last 30 days, we see that the United Kingdom is the show's number one market globally, achieving outstanding audience demand of 11.5x. This data point is particularly valuable for content distributors or TV networks who want to understand where to distribute or broadcast the show.
Furthermore, examining the shows' fans can also be valuable for content producers or entertainment talent agencies. Knowing which shows fans of "Chernobyl" are also interested in, such as "The Mandalorian" and "Game Of Thrones," can help creators develop or recommend similar content that fans are likely to enjoy.
Additionally, looking at the show's travelability and franchisability can help content distributors or studios determine if they want to acquire the rights to distribute or produce a spin-off or sequel. "Chernobyl" has outstanding travelability, meaning it has strong international demand relative to its home market. It also has outstanding franchisability potential, which means there is room for spin-offs or other related content.
Finally, demand data can help with programming decisions, such as when to release or promote content. "Chernobyl" saw a spike in demand in late February 2024 in Mexico. This indicates that if the show were still running during this time, it would be a good idea to promote it or release new content related to it.
In conclusion, using the example of "Chernobyl," demand data can provide valuable insights for entertainment executives working at different types of companies to make informed content decisions, including content valuation, acquisition, distribution, and programming decisions.
Chernobyl's travelability to Mexico in the last 30 days is 33%, which means that the audience demand for Chernobyl is 33% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Chernobyl travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chernobyl, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 8:47 p.m. PST using television demand data from Parrot Analytics for Chernobyl in Mexico. We provide our partners with far-reaching TV expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.