The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, having access to audience demand data like that of "Couples Therapy" in Mexico, can provide valuable insights for making informed content decisions, be it in content valuation, content acquisition, distribution, or programming.
One of the crucial ways demand data can help is through content valuation. Parrot Analytics content valuation system is based on demand data, revealing the dollar value contribution of any title to any platform in any region. With "Couples Therapy" having 2.4 times the audience demand of the average show in Mexico over the last 30 days and significantly higher than 99.2% of all documentary titles in Mexico, this demand data indicates an above-average value for "Couples Therapy" in the Mexican market. Indeed, demand data can answer several content valuation questions, such as estimating cannibalization of audiences if titles are available on multiple services, assessing the value of exclusivity, and determining how much to spend on content.
Apart from content valuation, demand data can help executives with content acquisitions. By comparing "Couples Therapy" with other titles that fans of the show also like, a platform targeting similar audiences can acquire and distribute those additional titles. Also, by examining the top ten global markets where "Couples Therapy" has the highest demand, entertainment executives can find new potential audiences and acquire or distribute content in those markets.
In programming, demand data can help executives assess the sustainability of a title's popularity over a specific period and guide decisions such as season renewals and cancellations. For example, with "Couples Therapy" having a good audience demand and the series profile indicating its current standing, entertainment executives can consider renewing the series for another season, based on the show's strong performance in the last 30 days.
Overall, audience demand data, as exemplified by "Couples Therapy" Mexico, can provide entertainment executives with actionable information for content valuation, acquisitions, distribution, and programming. With Parrot Analytics, executives can leverage demand data to make informed decisions and stay ahead of the industry competition.
Couples Therapy's travelability to Mexico in the last 30 days is 22%, which means that the audience demand for Couples Therapy is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Couples Therapy travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Couples Therapy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Couples Therapy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Couples Therapy, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Couples Therapy in Mexico. We provide our partners with deep entertainment industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.