The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives making content decisions in the Mexican market, understanding demand data and its implications is critical to staying ahead of the competition. Using "De Primera Mano" demand data for the month of March 2024 in Mexico, we can demonstrate how demand data can help inform decision making.
Content Valuation: Using demand data, you can calculate a TV series' economic value, and the Parrot Analytics demand data provides an economic valuation system designed to reveal the dollar value contribution of a title to any platform, region, or library. Understanding the demand data is critical to determining how much to spend on content, assessing the ability of a TV series to mitigate churn, increase subscriptions, and monetize IP.
Optimal Release strategy: Demand insights can help you determine the best way to release your content. In the case of "De Primera Mano," its demand spiked in early March, which could indicate a good time to release future content for the show. However, understanding why the spike occurred would need further investigation to see if the interest was a fluke or a sign of a trend that can be leveraged for strategic benefits.
Global Expansion: Using demand data, content executives can identify the popularity of shows in different regions and potentially use shows like "De Primera Mano" to expand their global presence. Additionally, they can use the data to make better-informed decisions when producing or acquiring content.
Industry Benchmarking: Demand data provides insight into where a show ranks within the industry. "De Primera Mano" experienced a significant drop in rank by 758 spots during March in Mexico and has been on a decreasing trend in demands recently. This could offer insight that the creators and producers of "De Primera Mano" may need to find ways to engage their audience better or face losing relevance.
Retention and Acquisition: Understanding the demand data helps keep existing subscribers satisfied and attracts new audiences. Content executives can assess which titles will best keep their current viewers happy and attract new ones. In the case of "De Primera Mano," the show experienced a decrease in demand in Mexico by 69.3% during March. Using the insights from demand data, executives can find ways to improve the show's content to halt the decline and attract more viewers or explore other alternatives that could improve their portfolio.
In conclusion, the examples above show how demand data is invaluable to entertainment executives in making informed decisions relating to content valuation, distribution, acquisition, programming, and more. By examining the demand data of shows like "De Primera Mano," they can gain valuable insights into audience behavior and preferences to drive strategic decision-making that ultimately impacts the company's bottom line.
This is De Primera Mano's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well De Primera Mano travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Imagen Televisión‘s De Primera Mano is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Imagen Televisión and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for De Primera Mano, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for De Primera Mano in Mexico. We provide our partners with comprehensive OTT capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.