The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can provide you with valuable insights to help you make more informed decisions concerning your content, acquisition, distribution, and programming. Using "Delicious Party Pretty Cure" as an example, here's how demand data can assist you in your decision-making process:
1. Content Valuation: Demand data helps you determine the dollar value contribution of any title, to any platform, in any region. Using Parrot Analytics content valuation system based on demand data, you can assess the value of "Delicious Party Pretty Cure" in Mexico. With the show having 2.3 times more audience demand than the average title in Mexico, this indicates that it is performing well in the country, with only 8.6% of all TV shows performing as good as it is.
2. Acquisition decision: Demand data can help you decide which titles to buy to attract new subscribers and retain your current audience. For instance, "Delicious Party Pretty Cure" audience demand in Mexico increased by 32.3% during March, suggesting that it might be a good acquisition.
3. Distribution decision: Demand data is essential to help you choose the most suitable platforms to distribute your content. If you own the rights to "Delicious Party Pretty Cure", knowing that Japan is where the show is most popular, with an audience demand of 7.4x the average title, you can use this information to help you decide which platform to distribute the show in the country.
4. Programming decision: Demand data can help you determine the best programming decisions for your content. For instance, knowing that that fans of "Delicious Party Pretty Cure" also like "Mob Psycho 100", "Once Upon A Time" and "Digimon Ghost Game (デジモンゴーストゲーム)", and that the show's demand in Mexico spiked in mid March 2024, you can use this information to decide which shows to air or promote alongside "Delicious Party Pretty Cure".
5. Content decision: Demand data can also help you decide which type of content to produce or acquire by identifying opportunity content for acquisition or production. The show's top 10 global markets can assist in highlighting where you might consider investing in the title.
In conclusion, demand data can help you understand how much each title is worth and assess the dollar value contribution of that title. It can help you make informed decisions about acquisition, distribution, content, and programming to create a robust and engaged audience. If you utilize demand data, you'll be able to make more informed content decisions that will enable you to maximize your potential audience and revenue in a highly competitive industry.
Delicious Party Pretty Cure's travelability to Mexico in the last 30 days is 30%, which means that the audience demand for Delicious Party Pretty Cure is 30% of the demand in its country of origin, Japan. Click through to another market to discover how well Delicious Party Pretty Cure travels internationally.
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Acquire the best shows from partners such as TV Asahi to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Delicious Party Pretty Cure), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TV Asahi‘s Delicious Party Pretty Cure is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Asahi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Delicious Party Pretty Cure, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Delicious Party Pretty Cure in Mexico. We provide our partners with far-reaching television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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