The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, knowing the demand data for a particular title within a specific market can help you make much more informed decisions about the acquisition, distribution, programming, and valuation of content. Take, for example, "Doctor Who," which has 9.9 times the audience demand of the average show in Mexico. Knowing its exceptional demand should encourage networks and platforms to acquire and distribute this show. It also puts them in a stronger position to negotiate revenue share since they know the strong demand for the show.
Demand data enables content valuation. Using such information, you can determine how much a TV series is worth and how much its value is being driven by demand for it. Knowing that "Doctor Who" is performing exceptionally well from a demand perspective, allows an executive to calculate its worth and ascertain if it is worth investing in the show.
Demand data also powers global content testing. By understanding the shows that are most popular for a specific market or on a global scale, executives can decide what content will be best suited for their target audience. For instance, the data on this series indicates that it is currently attracting a similar viewership in Mexico as TV shows like "The Simpsons", "Futurama", and "Rick and Morty". Therefore, executives can determine that this market enjoys animation programming, which encourages them to offer more animated series or films.
Knowing audience demand data can help organizations make decisions concerning supply and demand. Executives can analyze the top 10 global markets where "Doctor Who" is most in-demand, and figure out which of these markets to target and produce more content for. This information will assist them in making crucial acquisition and distribution decisions.
By examining the demand data, executives can also estimate the ROI a particular title will bring to any given platform. For example, by applying Parrot Analytics content valuation system, executives could quantify the marginal revenue contribution of "Doctor Who" and ascertain how well it drives engagement across the rest of the platform content. Furthermore, they can assess the show's ability to drive subscriptions and mitigate churn by using demand data.
Demand information informs pre-release marketing, facilitating executives to optimize the marketing strategy before a show premiere. Knowing that "Doctor Who" has been maintaining exceptional audience demand over time in one of its top global markets, the United Kingdom, could guide executives' marketing campaign to increase demand in other markets. Furthermore, executives can identify new opportunities for content distribution by finding new markets where demand is increasing.
In conclusion, demand data provides a wealth of insights that can substantially guide executives in making significant strategic decisions concerning their content. By evaluating the demand data for "Doctor Who," entertainment executives can make more informed content acquisition, distribution, programming, and valuation decisions that meet the expectation of their target audience.
Doctor Who's travelability to Mexico in the last 30 days is 28%, which means that the audience demand for Doctor Who is 28% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Doctor Who travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Doctor Who is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doctor Who, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 18, 2024, 12:43 p.m. PST using television demand content from Parrot Analytics for Doctor Who in Mexico. We provide our partners with extensive television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.