The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're looking to make informed content decisions or acquisition decisions, "Dora The Explorer" is a great show to analyze using demand data. Our analytics show demand for this show has been increasing recently, reaching 3.6 times the audience demand of the average show in Mexico over the last 30 days. This is a good indicator of a show's popularity in a particular region and can be used to estimate content valuation. "Dora The Explorer" peaked at #121 in Mexico and is in the top 8.6% of all TV shows in terms of demand. Our Parrot Pulse provides a comprehensive view of a show's global performance, measuring its audience, travelability, momentum, longevity, franchisability, and reach. For "Dora The Explorer", its longevity is outstanding, meaning it has maintained a high level of audience demand over time.
If you're considering distribution of "Dora The Explorer" or similar family shows, the fact that it ranks in the 97.9th percentile in the family genre in Mexico, higher than 97.9% of all family titles, makes it a show worth considering. Our analytics also reveal the top 10 global markets where "Dora The Explorer" is highly in-demand, with the US being the number one market globally. It is important to note that the travelability for this show is good, meaning it has the potential to be successful globally.
In addition, examining the metadata for "Dora The Explorer", we found that although the show aired from August 2000 to January 2015 and has 195 episodes over 8 seasons, its popularity appears to be increasing. Its peak demand was 9.9 times the average in the last 30 days compared with 9.3 times the average over the course of the previous year, indicating a 6.3% increase in popularity. This is important information to consider when deciding whether to acquire this show or similar family shows.
By using demand data analysis, it's also possible to optimize release strategy and pricing for "Dora The Explorer" and other family shows. For example, monitoring demand spikes can help make strategic decisions on when to promote or release a show.
Ultimately, analyzing demand data, franchisability, and trends for a show like "Dora The Explorer" can be incredibly valuable when making decisions around content acquisition, distribution, and programming.
Dora The Explorer's travelability to Mexico in the last 30 days is 18%, which means that the audience demand for Dora The Explorer is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Dora The Explorer travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dora The Explorer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Dora The Explorer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dora The Explorer, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 8:44 p.m. PST using tv demand data from Parrot Analytics for Dora The Explorer in Mexico. We provide our partners with essential entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.