The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed content and acquisition decisions. You need to understand the value of a TV series to your platform, what type(s) of content exhibit opportunity to acquire or produce, how effective your marketing campaign around a show is, how it is performing in different markets, and how much it is worth. Fortunately, demand data can help you answer these questions. Let's take a look at how you can leverage demand data using "Dragon Ball Super" as an example in the Mexican market in March 2024.
One of the key insights you can gain from demand data is content valuation. You can use demand data to understand a TV series' relative value and decide how much to spend on content. Parrot Analytics' content valuation system uses demand data to calculate the dollar value contribution of any title, to any platform, in any region. Based on the information given for "Dragon Ball Super," we can understand that it has an outstanding demand of 11.6 times the average show in Mexico in the last 30 days. It achieved its peak rank of #9 in Mexico, moved up in rank by 83 spots during March, and has a demand that is 93% that of its country of origin, Japan. These insights indicate a high valuation for this show in Mexico, which may affect your acquisition or distribution decisions.
Demand data can also help you with subscriber acquisition and retention. You can use demand data to determine which titles to buy to attract new subscribers or keep existing ones happy. According to the data, "Dragon Ball Super" has increased its demand by 50.0% in Mexico during March, indicating its effectiveness in driving subscriber retention. Furthermore, its reach (the number of people expressing demand for a show) is outstanding, meaning it could potentially be a good choice for subscriber acquisition as well.
Another insight that demand data can provide is audience taste clusters. You can use this information to understand the preferences of your current audience better and identify new opportunities for content distribution. For example, "Dragon Ball Super" has a higher demand than 99.6% of all comedy titles in Mexico, which indicates that there may be an opportunity to acquire or produce more content in a similar comedy genre to attract new subscribers.
Demand data can also help inform content decisions. For example, you can use demand data to identify the most popular genres in your local market or globally. The data about "Dragon Ball Super" in its top 10 global markets reveals that this show outperforms the demand of the average TV show in each of these markets and has an outstanding demand in each of them. By examining the top genres in these markets, you can gain insights into which genres are resonating most with your audience and adjust your content strategy accordingly.
Additionally, demand data can provide insight into your pre-release marketing strategy. By analyzing the momentum of a show, you can compare it to other shows and determine how effective your marketing campaign around a show is. For "Dragon Ball Super," the momentum indicates an outstanding pace of growth, which suggests an effective marketing campaign leading up to the show's premiere.
In summary, as an entertainment executive, you can leverage demand data to make more informed content, acquisition, and distribution decisions. By using the insights obtained from demand data on "Dragon Ball Super" demand in Mexico in March 2024, you can understand the potential value of content, inform your marketing strategy, and understand audience taste clusters. Additionally, demand data can help you with subscriber acquisition and retention by identifying which titles to buy to attract and retain subscribers.
Dragon Ball Super (ドラゴンボール超[スーパー])'s travelability to Mexico in the last 30 days is 118%, which means that the audience demand for Dragon Ball Super (ドラゴンボール超[スーパー]) is 118% of the demand in its country of origin, Japan. Click through to another market to discover how well Dragon Ball Super (ドラゴンボール超[スーパー]) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dragon Ball Super (ドラゴンボール超[スーパー]), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Dragon Ball Super (ドラゴンボール超[スーパー]) in Mexico. We provide our partners with comprehensive OTT analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.