The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand can help you make informed decisions about content, acquisition, distribution, and programming. By analyzing the demand data of "Drunk History" in Mexico for February 2024, we can derive some insights into the show's performance, which can inform strategic decision-making.
One of the key areas where demand data can help is content valuation. By understanding how much a title is worth to a platform, you can allocate your resources effectively. Parrot Analytics' content valuation system is based on global content demand, which reveals the dollar value contribution of any title to any platform in any region. With "Drunk History" having 1.9 times the audience demand of the average show in Mexico, it suggests that the show is valuable to the market and can likely drive engagement for the platform in the region.
Demand data also enables benchmarking against other titles on the market, as well as competitive analysis. For instance, "Drunk History" ranks at the 97.7th percentile in the history genre in Mexico, meaning that it has higher demand than 97.7% of all history titles in Mexico. This is a useful metric when comparing the show to similar titles available on the platform.
Another way demand data can help is in subscriber acquisition and retention. By understanding what titles are most popular with your target audience, you can acquire or produce content that appeals to them. According to the data, other shows that fans of "Drunk History" also like are "Bizarre Foods: Delicious Destinations", "Regular Show", "American Pickers", "Rick And Morty", "Star Trek: Discovery", "The Last Alaskans", "The Simpsons", "Family Guy" and "Doom Patrol". This information can be used to acquire or produce titles that appeal to the same audience.
Furthermore, demand data can provide insights into the global performance of a title across various dimensions such as travelability, longevity, momentum, franchisability, and reach. For instance, "Drunk History" has good longevity and reach, meaning that audience demand is maintained over time, and a large number of people are expressing demand for the show, respectively. This information can be invaluable for programming decisions and identifying markets with high demand potential.
In conclusion, by analyzing the demand for "Drunk History" in Mexico for February 2024, executives can get valuable insights into the show's performance, which can inform strategic decision-making around content, acquisition, distribution, and programming. The insights derived from demand data can help create a roadmap to maximize engagement and revenue from the show and similar titles, whether it's by producing content that appeals to the target audience or acquiring high-demand titles.
Drunk History's travelability to Mexico in the last 30 days is 49%, which means that the audience demand for Drunk History is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Drunk History travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Drunk History is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Drunk History, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Drunk History in Mexico. We provide our partners with smart television series workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.