The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working at various companies can use demand data to make informed decisions about content acquisition, distribution, and programming. Using the example of "Du Är Vad Du Äter" in Mexico for the month of March 2024, we can explore how demand data can be leveraged.
One of the most significant benefits of demand data is content valuation, which answers questions such as how much a TV series is worth or how much of its value is contributed by a particular star. By using demand data, one can estimate a TV series' ability to drive subscriptions and reduce churn by assessing its baseline value, performance as an acquisition-driving or churn-reducing title, and exclusivity. For instance, "Du Är Vad Du Äter" has a demand of 6.0 times the average show in Mexico over the last 30 days, and comparing its performance over a year indicates the show has increased in popularity. This data shows how valuable the show is in Mexico, which executives can use to negotiate content acquisition deals or pricing with streaming platforms.
Furthermore, executives can use demand data to make programming decisions by identifying trends across a show's genre or discovering under-monetized titles that require additional investment. For example, "Du Är Vad Du Äter" ranks in the 99.5th percentile in the reality genre, indicating its higher demand than 99.5% of all reality titles in Mexico. Executives can take advantage of this information to program similar shows or invest in more reality programming.
Demand data can also help executives make distribution decisions by understanding where a show is most in-demand globally. In the case of "Du Är Vad Du Äter," the show has outstanding audience demand of 6.0x in its home market, Sweden. However, executives can use this data to find other international markets with a high level of demand and target those areas for distribution.
Finally, demand data can inform decisions about franchise opportunities, pre-release marketing, and subscriber retention and acquisition. Executives can analyze affinity analysis, taste clusters, and competitor benchmarking for a Tv series using demand data. This information can assist in discovering spin-off potential, optimizing marketing campaigns, and selecting titles for retention or acquisition.
In conclusion, demand data serves as a potent tool for global entertainment executives working in different organizations. Using data from the example of "Du Är Vad Du Äter," executives can make informed decisions about content valuation, distribution, programming, and acquisition tied to their strategic business objectives.
Du Är Vad Du Äter's travelability to Mexico in the last 30 days is 37%, which means that the audience demand for Du Är Vad Du Äter is 37% of the demand in its country of origin, Sweden. Click through to another market to discover how well Du Är Vad Du Äter travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Viafree and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Du Är Vad Du Äter, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Du Är Vad Du Äter in Mexico. We provide our partners with extensive television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.