The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, understanding audience demand data can help you make informed decisions about content valuation, acquisition, distribution, and programming. Using the example of "Echo," we can see how demand data can inform decisions for a TV executive.
1. Content Valuation: By analyzing demand data for "Echo" in Mexico over the last 30 days, executives can determine the show's dollar value contribution to a platform in that market. For example, demand for "Echo" in Mexico is good, with 3.4 times the audience demand of the average show in the region. Knowing this demand data, executives can reasonably estimate how much to spend on the show, how valuable it is to a platform, and how it compares to other titles in the market.
2. Acquisition Decisions: Examining what shows fans of "Echo" also enjoy, such as "The Witcher" and "The Artful Dodger," can help executives identify potential acquisitions that would appeal to the same audience. Furthermore, by examining the top 10 global markets where "Echo" is most in-demand over the last 30 days, executives can identify which regions would be most attracted to acquiring content similar to "Echo."
3. Programming Decisions: Knowing that the demand for "Echo" in Mexico has increased by 36.3% in January, executives can evaluate what is driving the increased demand for the show and how they can maintain or further increase its popularity. Examining demand data can also help executives determine when to schedule new episodes or make changes to the lineup to ensure viewership remains strong.
4. Distribution Decisions: Analyzing the international demand of "Echo" in other markets, such as its 24% demand in its country of origin, the United States, can help executives determine which platforms to target for distribution and in which markets the show could have the most reach. By leveraging demand data to understand which countries "Echo" is most in-demand, executives can make strategic decisions on licensing and distribution deals, ensuring maximum audience reach.
Furthermore, by examining the show's Parrot Pulse, executives can measure its global performance across six dimensions, which can inform decisions about content valuation, acquisition, distribution, and programming. For example, executives can use data about Echo's momentum (the pace of growth) to understand its potential for further success or look at its longevity to determine how well-demand for the show is maintained over time.
In summary, leveraging demand data can impact strategic decision-making for executives in the entertainment industry. It can help with content valuation, acquisition, distribution, and programming decisions, leading to a more informed and successful outcome.
Echo's travelability to Mexico in the last 30 days is 37%, which means that the audience demand for Echo is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Echo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Echo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Echo, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Echo in Mexico. We provide our partners with deep television industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.