The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working for any type of TV-related company, you can leverage demand data to inform various types of content, acquisition, distribution, and programming-related decisions. For instance, let's discuss how demand data for the show "El Señor De Los Cielos" in Mexico can help you to make more informed strategic decisions.
* Content Valuation: You can use demand data to understand the value of "El Señor De Los Cielos" in Mexico. With 11.1 times the audience demand of the average show in Mexico over the last 30 days, it means that the show has high demand in the country and is worth a premium valuation. You can also use demand data to estimate the baseline value of the title, assessing its ability to drive subscriptions and mitigate churn, and quantify its platform-specific marginal revenue contribution.
* Acquisition Decisions: If you are thinking about acquiring the distribution rights for "El Señor De Los Cielos," demand data can reveal its global appeal. The show has higher than average demand in all top ten global markets where it is popular and has a good amount of demand variance between its country of origin, the United States, and the country of most demand, Mexico. You can also use demand scores to benchmark the show against other titles in the market and to calculate the show's potential ROI.
* Distribution Decisions: For this type of decision, demand data is useful in assessing travelability, which measures international demand relative to its home market. In the case of "El Señor De Los Cielos," demand outside of Mexico, its primary market, is low, which can inform your decisions on where to distribute and how to allocate distribution budget.
* Programming Decisions: You can leverage demand data for optimizing the content mix of your platform or linear network. Given its high demand in the romance genre, you might decide to adjust your programming to include more titles in that category. With the information that fans of "El Señor De Los Cielos" also like shows like "Love & Hip Hop: Atlanta," you can make informed programming decisions about which similar titles to promote.
* Marketing Decisions: Using demand data for "El Señor De Los Cielos" can optimize your marketing campaign ahead of its premiere. You can obtain insights about which titles it should be advertised alongside to appeal to its target audience. You can also find out how the show’s momentum, the pace of growth, is performing and fine-tune your marketing efforts to support its continued growth.
In conclusion, demand data can help you to make informed content, acquisition, distribution, programming, and marketing decisions. In the case of "El Señor De Los Cielos" in Mexico, with high demand, the show represents a high-value offering, especially in its primary market. By understanding the demand performance of a title, you can better allocate budgets, tailor your programming strategy to your audience, and ensure you have the most optimized distribution strategy to meet the needs of your customers.
El Señor De Los Cielos's travelability to Mexico in the last 30 days is 121%, which means that the audience demand for El Señor De Los Cielos is 121% of the demand in its country of origin, United States. Click through to another market to discover how well El Señor De Los Cielos travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s El Señor De Los Cielos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Señor De Los Cielos, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for El Señor De Los Cielos in Mexico. We provide our partners with meaningful subscription-video-on-demand competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.