The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can play an important role as a source of valuable insights for entertainment executives while making informed decisions related to content valuation, acquisition, distribution, and programming. In this context, Parrot Analytics' demand data on the Mexican market for "Euphoria" in March 2024 can be an excellent tool to gain useful insights into the show's performance.
For instance, by using demand data, entertainment executives can get a clearer idea of how "Euphoria" ranks compared to other titles. According to the provided data, the show has 5.9 times the audience demand of the average show in Mexico over the last 30 days, and only 8.6% of all TV shows have this level of demand. Besides, executives can use demand data to determine the peak rank reached by the show and its overall rank in a particular genre or region. In this case, "Euphoria" achieved the peak rank of #98 in Mexico during the month of March 2024 and ranked at the 99.0th percentile in the drama genre.
Demand data can also help executives identify titles that resonate with the audience and the genre preferences in a particular region or market. As per the data, fans of "Euphoria" also like shows such as "House Of The Dragon," "Succession," "The Last Of Us," "Foundation," among others. It can also help entertainment executives understand how the demand for content changes with time or across different markets. For example, we see that audience demand for "Euphoria" increased in Mexico by 13.4% during March 2024, and demand spiked in late March 2024 for the same.
In addition, Parrot Analytics offers a unique demand measurement strategy, the Parrot Pulse, which enables executives to assess a show's performance across six different dimensions, which include worldwide audience demand, travelability, momentum, longevity, franchisability, and reach. For "Euphoria," the Parrot Pulse reveals that audience demand across all platforms is exceptional, and its travelability, which is an excellent measure of international demand relative to the home market, is outstanding. The show's longevity and franchisability are outstanding, and its momentum and reach are highly rated.
Overall, demand data can help entertainment executives to make better decisions related to content valuation, acquisition, distribution, and programming. The insights can help quantify a show's market value, measure its performance across regions and markets, gauge genre preferences, identify potential spin-offs or franchises, determine the optimum release strategy, and assess the effectiveness of the marketing campaign. By utilizing demand data, executives can stay ahead of the competition by understanding the audience's evolving preferences and making data-driven decisions.
Euphoria's travelability to Mexico in the last 30 days is 22%, which means that the audience demand for Euphoria is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Euphoria travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Euphoria), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Euphoria, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Euphoria is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Euphoria, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Euphoria in Mexico. We provide our partners with valuable television series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.