The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always looking for ways to improve your decision-making process when it comes to content, acquisition, distribution, and programming. This is where demand data comes in. Using demand data from reliable sources such as Parrot Analytics can help you make better-informed decisions that can lead to increased viewership, higher ROI, and better portfolios, among other benefits.
Let's use the example of "Family Guy" to demonstrate the power of demand data to help with your decision-making process. In March 2024, "Family Guy" had 14.4 times the audience demand of the average show in Mexico, indicating that demand for the show was outstanding. As a TV executive, you can use this data to make informed decisions on content valuation. Parrot Analytics content valuation system is powered by global content demand and supply, so you can estimate the dollar value contribution of any title, to any platform, in any region. Therefore, knowing how much a specific show is worth can help you make strategic decisions that will benefit your company.
With a peak rank of #30, "Family Guy" fell 6 spots during March in Mexico. This decline in rank should be taken into account to improve your content's distribution, programming, acquisition, or marketing strategy. However, knowing that "Family Guy" ranks at the 99.8th percentile in the comedy genre during March can help you promote the show in a way that suits the humor style in Mexico.
You can also use the data on "Family Guy" to compare your content against other titles available on the market. For example, the data shows that other shows that fans of "Family Guy" also like are "The Simpsons," "Rick And Morty," "Bob's Burgers," "South Park," and "Futurama," among others. By comparing these shows' audience demand, you can make informed decisions on content acquisition, distribution, or programming.
Parrot Analytics data also enables TV executives to inform marketing strategies, especially pre-release campaigns. This is because demand data powers affinity analysis, which can help you identify the best talent or brand to partner with and expand your audience. Knowing what content resonates the most with your current audience and which genres are appealing to attract new subscribers is a powerful tool for any TV executive, and demand data can help you hone in on these insights.
In summary, demand data provides numerous insights into audience interests and preferences. These insights inform a TV executive's decision-making process, providing them with the tools to make more informed content, acquisition, distribution, or programming decisions. For "Family Guy," we can use demand data to provide insights on the show's popularity in different regions, how the audience's demand changes over time, who the show's audience is, and which audiences to appeal to, along with many other insights. Overall, demand data provides a wealth of information that TV executives can't afford to overlook.
Family Guy's travelability to Mexico in the last 30 days is 42%, which means that the audience demand for Family Guy is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Family Guy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Family Guy in Mexico. We provide our partners with meaningful content analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.